Author

Maria Petrescu

Maria Petrescu is an Assistant Professor of Marketing at Nova Southeastern University in Florida. She is the author of numerous journal publications and conference presentations, including journals such as Journal of Product and Brand Management, Journal of Internet Commerce, International Journal of Business Information Systems and Journal of Promotion Management. She also presented at top marketing conferences, such as the American Marketing Association Summer Educators’ Conference, Academy of Marketing Science Conference and the Direct/Interactive Marketing Research Summit Her research focuses on marketing and new technologies, advertising, social media, and international marketing.

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