Author

Kenneth Le Meunier-FitzHugh

Dr. Kenneth Le Meunier-FitzHugh is a senior lecturer in marketing at the Norwich Business School, University of East Anglia. He obtained his PhD from the Warwick Business School, University of Warwick in marketing and strategic management. In 2008 Ken was awarded the Marvin Jolson award for the best contribution to selling and sales management practice by the Journal of Personal Selling and Sales Management. In 2010 he received the best paper in track award from the American Marketing Association winter conference and again in 2011 he was awarded the best paper in the Service Marketing track at the American Marketing Association summer conference.

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