Author

Joe Urbany

Joe Urbany, who received his PhD from Ohio State University, is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, and the Journal of the Academy of Marketing Science. Professor Urbany has won teaching awards at both Ohio State University and the University of South Carolina and has previously received a “Most Popular Professor” rating in the Business Week assessment of the Notre Dame MBA programs.

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