Jay Gronlund received his BA from Colby College and an MBA from Tuck. He has held positions at Richardson-Vicks, Church & Dwight, Seagrams, and Newsweek. In 1990, Gronlund started The Pathfinder Group, a boutique consulting firm specializing in helping companies expand into foreign markets, plus overseas companies seeking to enter the United States. In 1999, Gronlund created a course on “positioning and brand development” for NYU, which he continues to teach to students from the United States and abroad. He has authored several articles, white papers, and books.