Author

Ian Chaston

Ian Chaston is current a professor at the University of Auckland Business School in New Zealand, Visiting Professor at RMIT Vietnam and Programme Developer for the Open Polytechnic New Zealand. Previously he was a Professor at the Plymouth University Business School in the UK. Prior to entering academia he was Marketing Director for a division of Consolidated Foods based in Chicago, USA. Ian has published over 20 texts across the areas of entrepreneurship, marketing and small business management and over 100 articles in academic journals and academic conference proceedings.

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