George Pettinico is the Rosenblum Endowed Assistant Professor of Marketing at Plymouth State University in Plymouth, New Hampshire, where he teaches both undergraduate and graduate classes. Professor Pettinico is an active researcher in the area of marketing, with recently published articles in Journal of Consumer Marketing, Journal of Consumer Affairs and Health Marketing Quarterly. He has also presented his research at national conferences, with a particular focus on the intersection of consumers and technology. Before transitioning to academics, Professor Pettinco worked for two decades in various marketing roles in the health care, automotive and consumer goods industries. He enjoys spending time with his wife and two children, and hiking, kayaking and appreciating nature in beautiful New Hampshire. He has not yet bought a robot for his home.