Author

Eliane Pereira Zamith Brito

Eliane Pereira Zamith Brito has more than 15 years of management experience in consumer goods firms and also in retail firms. She holds a PhD from Manchester Business School, England. She is professor of marketing at EAESP – Fundação Getulio Vargas, Brazil and she teaches in the PhD program of this institution. Her main research interests are social media, co-production, cooperation, trust and reputation in relationships.

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