Constantinos-Vasilios Priporas (PhD, University of Newcastle Upon Tyne, UK) MCIM, FEMAB, is a senior lecturer in marketing at Middlesex University Business School. Dr. Priporas has taught marketing courses for over 10 years in the Greek Higher Education including University of Macedonia, The Greek Open University and several technological educational institutes and colleges. He has worked as a special advisor for the Ministry of Macedonia and Thrace and as a consultant. His research interests include consumer behavior with applications on services, retailing and food, as well as strategic marketing issues such as competitive intelligence, crisis management and internal marketing. He has published in several international academic journals and conferences. His published work has appeared in Tourism Management, Journal of Travel Research, The Services Industries Journal, European Business Review, among others. He is a member of the advisory editorial board of the Journal of Customer Behaviour. He is an ad hoc reviewer of academic journals and conferences papers. In addition, he is a member of several professional marketing bodies such as Chartered Institute of Marketing, British Academy of Management, EuroMed Academy of Business, European Academy of Marketing.