Author

Cong Li

Cong Li Cong Li is an assistant professor in advertising at the University of Miami’s School of Communication. He received his Ph.D. in mass communication from the University of North Carolina at Chapel Hill. He also holds a master’s degree in mass communication from Kansas State University and an M.B.A. in international business from the University of Miami. He teaches advertising, marketing, and communication courses at both the undergraduate and graduate level.

Related Books by the Author