Skip to content
  • Bookstore
  • Audiobooks
  • Interactive Book Apps
Store
Twitter page opens in new windowYouTube page opens in new windowLinkedin page opens in new windowMail page opens in new window
Business Expert Press
Leader in applied, concise business books
Business Expert PressBusiness Expert Press
  • Our Books
    • Bookstore
    • Collections
    • Audiobooks
    • Interactive Book Apps
  • Solutions for…
    • Librarians
    • Educators
    • Professionals
    • Authors
  • Publishing with Us
  • About
    • Our Mission
    • News
    • Author Portal
    • Contact Us
  • Order
Desk / Exam Copy
  • Our Books
    • Bookstore
    • Collections
    • Audiobooks
    • Interactive Book Apps
  • Solutions for…
    • Librarians
    • Educators
    • Professionals
    • Authors
  • Publishing with Us
  • About
    • Our Mission
    • News
    • Author Portal
    • Contact Us
  • Order
×

The Seven Principles of Digital Business Strategy

$21.99

Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?

This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.

Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today’s digital economy.

Categories: Digital Social Media Marketing and Advertising, Marketing SKU: 9781631570339 Tag: 2017 Digital Library
Share this book
Share on FacebookShare on Facebook TweetShare on Twitter Share on LinkedInShare on LinkedIn Share on WhatsAppShare on WhatsApp
  • Author and Book Preview
  • Book Information

Description

About the Author(s)

Niall McKeown

Professor Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics gee…
See More

Mark Durkin

Professor Mark Durkin, PhD, is professor of marketing and executive dean of the Ulster University Business School based in Northern Ireland. Before joining Ulster University, Mark spent over a …
See More

Book Preview

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Additional information

Copyright Year

2017

Pub Date

September 25, 2017

Pages

158

ISBN

9781631570339

Print Price

$21.99

EISBN

9781631570346

EBook Price

$13.99

Related products

  • Effective Advertising Strategies for Your Business $21.99
  • Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands $31.99
  • Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO $31.99
  • Bookstore
  • Audiobooks
  • Interactive Book Apps
Store

Copyright © 2023 Business Expert Press. All Rights Reserved. Powered by iGroup Technology Services.

Go to Top