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The Seven Principles of Digital Business Strategy

The Seven Principles of Digital Business Strategy

$21.99

Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?

This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.

Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today’s digital economy.

Categories: Digital Social Media Marketing and Advertising, Marketing SKU: 9781631570339 Tag: 2017 Digital Library
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  • Author and Book Preview
  • Book Information

Description

About the Author(s)

Niall McKeown

Professor Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics gee…
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Mark Durkin

Professor Mark Durkin, PhD, is professor of marketing and executive dean of the Ulster University Business School based in Northern Ireland. Before joining Ulster University, Mark spent over a …
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Additional information

Copyright Year

2017

Pub Date

September 25, 2017

Pages

158

ISBN

9781631570339

Print Price

$21.99

EISBN

9781631570346

EBook Price

$13.99

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