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Managing Brand Crises: A Guide to Navigating the Storm

Managing Brand Crises: A Guide to Navigating the Storm

$37.99

Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.

In today’s fast-paced digital world, brand crises are no longer a question of “if” but “when.” With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control, jeopardizing a brand’s reputation and financial future. Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.

This insightful guide explores the critical skills required to anticipate potential pitfalls, respond swiftly and transparently, and rebuild consumer trust. From mastering stakeholder engagement to crafting strategies for reputation recovery, this book provides actionable steps for transforming crises into opportunities for growth and innovation. Packed with real-world examples and expert advice, it demonstrates that with the right preparation and response, crises can become defining moments that strengthen a brand’s identity.

Whether you’re a seasoned professional or new to the field, Managing Brand Crises is an essential resource for navigating the challenges of today’s high-stakes marketplace. Learn how to stay ahead of the curve, safeguard your brand, and turn moments of adversity into opportunities for success.

Categories: Digital Social Media Marketing and Advertising, Marketing, Public Relations SKU: 9781637428238 Tag: 2025 Digital Library
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  • Author and Book Preview
  • Book Information

Description

About the Author(s)

Eugene Chan

Dr. Eugene Y. Chan is Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University.
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Additional information

Copyright Year

2025

Pub Date

May 30, 2025

Pages

254

ISBN

9781637428238

Print Price

$37.99

EISBN

9781637428245

EBook Price

$17.99

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