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Digital Branding Fever

$21.99

Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience!

The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.

Category: Digital Social Media Marketing and Advertising SKU: 9781947098824 Tag: 2017 Digital Library
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Description

About the Author(s)

Athanasios Poulis

Dr. Athanasios Poulis is senior lecturer at the University of Brighton, United Kingdom. He holds a PhD in the field of branding and an MBA degree. His research interests involve brand management and d…
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Ioannis Rizomyliotis

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Kleopatra Konstantoulaki

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Additional information

Copyright Year

2017

Pub Date

October 10, 2017

Pages

128

ISBN

9781947098824

Print Price

$21.99

EISBN

9781947098831

EBook Price

$13.99

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