Masaaki Kotabe

Masaaki Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research. He has written more than 100 scholarly publications, including the following books, Global Sourcing Strategy: R&D, Manufacturing, Marketing Interfaces (1992), Anticompetitive Practices in Japan (1996), Global Supply Chain Management (2006), and Global Marketing Management, 4th ed. (2008).

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Emerging Trends, Threats and Opportunities in International Marketing
Print Price: 
$32.95
In Stock: 
11/09/2009

Michael Czinkota, Ilkka Ronkainen and Masaaki Kotabe

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.