Writing for the Workplace: Business Communication for Professionals

$21.99

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.

Seeing the Future: How to Build Your Basic Forecasting Models

$21.99

This book guides you through an enjoyable journey, step by step, into the future. A team of fictional characters is introduced to share their learning and working experiences with the readers. In the beginning of the book, you will take the first step by learning the most basic models for one-period forecasts based on past performance of a market. You will also learn how to evaluate your newly built models.
Next, you will progress further into intermediate-level models, including multi-period forecasts based on past performance of a market or based on an external factor. It also introduces interval forecasting, which allows you to obtain a range of forecast values instead of a single value in the future.
In the second half, you will familiarize yourself with advanced models that provide multi-period forecasts based on multiple internal or external factors. Toward the end, you will learn several applied models in business and economics that will facilitate you with practical applications related to real life situations. The last chapter summarizes all models introduced in this book and provides a table of references for finding the most important concepts, tables, and figures in the book so that you can recall every step of your adventure. When adopted for a course, we will send you three helpful files prepared by the author: A Solutions File, An Excel Demo, and Exercise Data.

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job, Second Edition

$21.99

This book gives the reader keys to survival and success as a career progresses from one job to the next in the same, or different, organization—be they for-profit, nonprofit, government, or volunteer. It is designed to help the reader avoid the many traps and pitfalls encountered along the career path as well as to help facilitate increased personal effectiveness during all three stages of the job cycle—interviewing, new hire, and long-term employment.

Whether preparing to enter the workforce for the first time or in early, middle, or later career stages, this book will show the reader how to avoid jobs and organizations that are not a proper fit. It will also go beyond survival and show how to achieve success by doing the job well and making other contributions to the organization in ways that improve job performance, satisfaction, happiness, and personal and professional growth.

The keys this book provides are effective for an independent contributor, a manager responsible for the work of others, or an executive responsible for the enterprise. Organizational leaders, human resource professionals, career coaches, and mentors should also utilize this book to educate and train employees to be more productive while gaining personal rewards, not only for themselves but for their clients as well.

Competencies at Work: Providing a Common Language for Talent Management

$21.99

Check out an article by the authors in the latest issue of TD Magazine!

Competencies At Work will equip readers to understand, build, and implement competency models as a foundational and integrating element in talent management systems. Readers will understand how competency models have evolved to be the current best practice in defining criteria for all talent management applications such as selection interviews, promotion panels, assessment centers, job descriptions, and learning objectives. Specific guidance is provided in the steps needed to establish a sustainable model, with research results on universal competencies contained in most contemporary models. Also discussed are the challenges and issues in building and implementing models, such as the need for proof of efficiency and effectiveness, that is, reliable measures of competence and proof of validity.

Competency models will be placed in the greater context of the complete talent management system needed to effectively recruit, select, orient, train, appraise, reward, motivate, and promote high-performing employees. The most popular competency applications of interviewing, assessment centers, survey-guided development, job modeling, and training criteria are specifically explored and explained. Finally, recent case studies bring competencies to life in real organizational settings. Questions for reflection will help readers review and summarize important content in each chapter.

Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers

$21.99

Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stake holders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guidelines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.

Improving Business Performance With Lean, Second Edition

$21.99

This book is a concise introduction to the essential concepts and tools used in the Lean method of improving business processes. It constitutes a sufficient toolkit to enable practitioners to quickly start using Lean to improve business processes in their workplace. Alternatively, it can also serve as a textbook in undergraduate or master’s programs. This book succinctly describes the benefits of Lean in manufacturing, sales, administration, distribution, health care, and other industries, as well as providing a step-by-step description of how Lean is applied.

Online Marketing to Investors: How to Develop Effective Investor Relations

$21.99

“This is an important book that every investor relations practitioner ought to read. The investor relations industry remains ten years behind the rest of the PR world, but this book, written by a leading practitioner, unlocks the knowledge needed for modernising your practice and doing a first-rate job in the Internet age.” –Alex Singleton, author of The PR Masterclass, the UK’s best-selling public relations book
“…This book is full of excellent advice and will change the way you engage with investors. Every CEO, CFO, and Communications Director should buy it.” –Francis Ingham, Director General of the Public Relations Consultants Association (PRCA) & Executive Director of the International Communications Consultancy Organisation (ICCO)
“In this accessible and well-written book, Daniel Valentine provides a helpful primer on the terms of reference for investor relations activities. His analysis of the role of social media in communicating the investment case is both timely and relevant.” –Alex Money, Managing Director of ACE Consensus, University of Oxford
Investor Relations (IR) is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. Although a young discipline, IR is now an essential body of knowledge for aspiring FDs, CEOS and Directors of Communications and this book provides an expert introduction to the key issues and skills. Since the 1980s IR has rapidly penetrated the highest levels of corporate management as the importance of good relationships with investors and financial intermediaries has become clear.
The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world’s leading stock markets means that a very specialized form of marketing is required. Digital channels present great but under-utilized potential to contribute to ever more effective investor relations. Online platforms offer fast, comprehensive, economical, flexible and regulation-compliant methods of disclosing corporate information to investors, analysts and other relevant parties in the investment evaluation and decision making process.
The book examines both the reasons for the very limited use of online technologies in corporate communications with investors as well as the very sparse academic literature relating to online investor relations. It then describes ways in which digital mechanisms can facilitate publicly listed organizations by building transparent, mutually-beneficial and lasting relationships with investors and financial analysts (‘the City’) using both established and emerging online platforms and tools.The book concludes by summarizing four key challenges facing online IR in the next decade. For more information, “like” the book page on Facebook https://www.facebook.com/onlinemarketingtoinvestors

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition

$21.99

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new ‘design recipes’ in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.
A MOOC on Store Design, Visual Merchandising, and Shopper Marketing has also been created by Ebster. This is an excellent accompaniment to this second edition of Store Design and Visual Merchandising, which is the official book of the MOOC. Please visit https://iversity.org/en/courses/store-design-visual-merchandising-and-sh… for more information and to enroll in the MOOC.

Better Business Decisions Using Cost Modeling, Second Edition

$21.99

This YouTube interview is the perfect thing to watch to learn more about this book!
“In this second edition, Vic and Chris have done an excellent job of citing the importance of accurate problem identification and the need for validated data input for the decision making process—a must read book for those managers responsible for making operational decisions.”– Richard Bozeman, Jr., Author and Inventor, Retired Chief of the Propulsion and Power Division Test Facilities, NASA
“I TRULY enjoyed the book and found it very informative. I am not an easy sell when it comes to the quantitative approach however I WAS SOLD! I will never approach future negotiations and future data analysis the same after reading this book. GOOD JOB!”—Peter Birkholz, Managing Partner of the Sam Houston Group LP, Management Consultant—Birkholz Management Co., LLC
Information is power in supply chain operations, negotiations, continuous improvement programs, process improvement, and indeed in all aspects of managing an operation. Accurate and timely information can result in better decisions that translate into the improvement of bottom-line results.
This book provides the business professional a concise guide to the creation and effective use of both internal and external cost models. Development of internal cost models is discussed with illustrations showing how they can be deployed to assist in new product development, pricing decisions, make-or-buy decisions, and the identi cation of opportunities for internal process improvement projects.