Big Data War: How to Survive Global Big Data Competition

$21.99

The book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics. The book, then, explains in detail on how companies can survive and win the global big data competition, based on actual cases of companies.
Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies core principles of data analytics using case analysis of failures and successes of actual companies. Moreover, he endeavors to share with readers the principles regarding how innovative global companies became successful through utilization of big data. This book is a quintessential big data analytics, in which the author’s knowhow from direct and indirect experiences is condensed.
How do we survive at this big data war in which Facebook in SNS, Amazon in e-commerce, Google in search, expand their platforms to other areas based on their respective distinct markets? The answer can be found in this book.

A Profile of the Health Management Industry: Health Administration for Non-Clinical Professionals

$21.99

Whether you are a seasoned manager who is considering a mid-career change or a college-bound graduate looking at future career in the health science profession, this book offers you a comprehensive, quick glimpse of the health care industry. This book will enable you to begin asking further questions, identify untapped opportunities, and unleash the potential nesting in your current network.
Written from a business perspective, this book provides managers with a framework for understanding the historical and competitive landscape in health care. It enables readers to evaluate past development, current issues, and projected changes that affect the industry. It is a good springboard for conversations pertinent to the strategic business development of businesses in the health care industry, especially for non-clinically trained professionals.

Employee LEAPS: Leveraging Engagement by Applying Positive Strategies

$21.99

A recent Gallup Study estimated that 7 in 10 American workers are “actively disengaged” or “not engaged” while at work, costing the economy between $450 and $550 billion per year. Employee LEAPS: Leveraging Engagement by Applying Positive Strategies?was written to increase employee engagement and optimize workplace performance. By harnessing the power of engagement and nurturing people’s innate desire to be captivated by the activities in which they are involved, Employee LEAPS has the potential to transform organizations and facilitate remarkable outcomes that extend far beyond what could be achieved otherwise.
If you are interested in increasing employee engagement and optimizing workplace performance, Employee LEAPS is the book for you. The author provides astute direction on how to increase organizational capacity and unleash talent, enabling businesses to produce exceptional results. Employees who are engaged in the activities they are involved deliver results far superior to those who are not.

Public Relations for the Public Good: How PR has Shaped America’s Social Movements

$21.99

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors.
And while the channels may have evolved in the modern era—from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram—the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.

A Primer on Nonparametric Analysis, Volume II

$21.99

Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provides an alternative for such cases and is often nearly as powerful as parametric statistics. Another advantage of nonparametric statistics is that it offers analytical methods that are not available otherwise. Nonparametric methods are intuitive and simple to comprehend, which helps researchers in the social sciences understand the methods in spite of lacking mathematical rigor needed in analytical methods customarily used in science.
This book is a methodology book and bypasses theoretical proofs while providing comprehensive explanations of the logic behind the methods and ample examples, which are all solved using direct computations as well as by using Stata. It is arranged into two integrated volumes. Although each volume, and for that matter each chapter, can be used separately, it is advisable to read as much of both volumes as possible; because familiarity with what is applicable for different problems will enhance capabilities.

The Illusion of Inclusion: Global Inclusion, Unconscious Bias and the Bottom Line

$21.99

We may say we want to be inclusive, but what if we really don’t? What if our brains are hard-wired for selfishness and similarity and not for diversity and altruism? Having a diverse workforce is no guarantee that the work environment is inclusive. Companies hire for diversity and manage for similarity. We hire people for their difference and then teach them directly and indirectly what they have to do to fit in to the corporate culture.
The Illusion of Inclusion exposes a myriad of diverse reasons why people are not more fully engaged and offers you the key to unlock the “Geometry of Inclusion”. This book takes the lid off Pandora’s box and explores the complexity of inclusion; where affinity bias or “mini-me” syndrome and the need to fit in are unconsciously blocking our ability to be inclusive. It offers a road map and an easy to comprehend model on how to minimize the impact of unconscious and conscious biases in order to embed an inclusive organizational culture.

A Primer on Nonparametric Analysis, Volume I

$21.99

Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provides an alternative for such cases and is often nearly as powerful as parametric statistics. Another advantage of nonparametric statistics is that it offers analytical methods that are not available otherwise. Nonparametric methods are intuitive and simple to comprehend, which helps researchers in the social sciences understand the methods in spite of lacking mathematical rigor needed in analytical methods customarily used in science.
This book is a methodology book and bypasses theoretical proofs while providing comprehensive explanations of the logic behind the methods and ample examples, which are all solved using direct computations as well as by using Stata. It is arranged into two integrated volumes. Although each volume, and for that matter each chapter, can be used separately, it is advisable to read as much of both volumes as possible; because familiarity with what is applicable for different problems will enhance capabilities.

Demand Forecasting for Managers

$21.99

Read a new book review from Foresight Magazine today! Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that’s why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process.
The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.

Computer Support for Successful Project Management: Using MS Project 2016 with Construction Projects

$21.99

In the recent past, computer programs have been used extensively to manage construction projects. It has become almost mandatory for construction managers and civil engineering students to learn how to use computer software to manage projects using computer software. Computer Support for Successful Project Management: Using MS Project 2016 with Construction Projects is a book intended to help construction management professionals and civil engineering students in using popular software MS-Project. Although there are many books on MS-Project, there are very few that cover the subject from the construction managers’ perspective.
This book uses guided examples from the construction sector. Most of the relevant project management terminology, concepts, and key processes have also been discussed, based on the standards of the Project Management Institute. It will help construction project managers to easily relate with the projects they execute in their day-to-day life.
The author has included advanced topics like earned value analysis and multiple project management. Readers will also learn how a tool like MS-Project can be used for processes related to risk and quality, in addition to meeting project objectives like scope, time, and cost. This book will help readers transform from a construction professional to a construction project manager.
The author will provide teaching materials when the book is adopted for course instruction, and if the book is purchased, the author has provided practice files specific to this book. Please let us know if you have adopted or purchased this book for these materials ([email protected]).