This Just In: You Don’t Need Spin to Make Headlines
In an age of 24/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn’t optional—it’s essential.
Newsworthy is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others. It’s about pitching stories that stick and turning every interview into an opportunity.
Whether you’re the spokesperson or the strategist, this book delivers the tools to rise above the noise—and stay there.
WINNER OF THE 2026 INTERNATIONAL IMPACT BOOK AWARDS for Outstanding Literacy Achievement!
Sometimes management books achieve a clear-cut distinction between strategy and tactics.
Seldom they include the business model as a third competitiveness driver.
And never so far, has the theory of business been considered as a fourth required performance vector, different from all other three.
However, organizational optimization requires all four: the why, where, what and how.
The theory of business (Drucker) is the why the company makes sense. The reality assumptions the organization is grounded upon. What it is paid for.
The business model (Porter) is the what: the basic pillars of a firm’s organization. How it transforms client satisfaction into value for itself.
Strategy (Joffre) is the where: the choice of 1) geographical areas; 2) industries; and 3) (within them of) segments.
And tactics is the how, respecting to the nine functional areas from marketing (Kotler) to human resources; to how to advertise; how to motivate; etc.
Four inferences follow:
All four drivers are necessary conditions, none sufficient;
They interrelate, some impacting on others;
They must fit reinforcing each other; and
They should be periodically reviewed (under a sequence of steps).
This is illustrated by the book’s detailed examples of e.g. Nike, Dollar Shave Club, Spotify, SpaceX, Vendôme, Sears, IBM, Apple Music, McDonald’s, Marks & Spencer, Canva, SolarCity, Farfetch, etc.
The fundamental message is that neglect of any of the four drivers brings efficiency (doing things right – the Phronesis of Aristotle) at the cost of lower effectiveness (doing the right things – the Chokhmah of Solomon).
With more and more resources producing less and less, underperformance will follow.
For far too long, women have been told that professional development and motherhood are a trade-off. That success in the boardroom means sacrifice at home. But while the path to professional excellence demands sacrifice, achieving both is not only possible—it’s happening.
Drawing from over a decade of experience in business organizations that support managerial growth—and grounded in original research for her master’s thesis—Rocio Izquierdo takes readers inside the real, unfiltered stories of women who’ve succeeded both at home and at the highest levels of leadership.
Through intimate case studies, this book reveals how these women made decisions, built leadership styles, and navigated the constant collision between ambition and care. Whether you’re a business student, rising professional, policymaker, or executive, this is a practical and inspiring manual for designing a life—and a career—on your own terms.
Digital transformation is essential for modern enterprises striving to remain competitive in today’s fast-evolving markets. Achieving transformation requires more than technology; it demands coordinated changes to business processes, models, and culture. Program management is the organizational backbone that successfully drives digital transformation by integrating multiple initiatives under one cohesive strategy.
Through a structured examination of the program management lifecycle phases, Organizational Digital Transformation provides practical tools, methodologies, and actionable steps. Key tools and processes, such as program vision statements, blueprints, and benefits realization management, are explored in depth. Insights are brought to life through a detailed case example illustrating how to apply program management concepts effectively in practice.
Change is no longer coming – it’s already here. Will you lead it, or be left behind?
From technological advancements to shifting consumer expectations, the ability to adapt and transform is no longer a luxury – it’s a prerequisite for long-term organizational survival and growth.
Yet despite best intentions, most transformation efforts fail. Why?
This book is your guide to doing transformation right.
“The SHIFT framework created by Jonathan Spiteri effectively combines top-down strategizing with bottom-up tactical actions using practical implementation tips, detailed examples, and a powerful toolbox to guide the reader through every stage of the change process. Definitely a must read!” –Dr Ing Alex Rizzo B.ENG, MBA, DBA, FIET, FCIWEM
Inside, you’ll learn how to:
Apply the SHIFT framework to real-world challenges
Align people and culture to drive transformation
Overcome resistance and build lasting momentum
Scale change from teams to the enterprise
Whether you’re a senior leader, change consultant, or rising professional, this book equips you with the mindset and confidence to lead with impact.
Because the future belongs to those ready to transform it.
Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operates—especially as they relate to scientific and technical issues. Executives, managers, and public officials deal with multiple audiences—employees, boards, and the public–who may have competing perspectives or lack an understanding of technical or scientific issues affecting them.
Narratives that Change Minds provides a framework for analysis and case studies of leadership successes and failures relative to communicating risk, crisis, and organizational change within technical contexts. A unique feature of this book is its consideration of neuroscience elements that affect how audiences respond to messages, including narratives. The goal is to help managers and executives understand how to incorporate narratives to improve the likelihood of facilitating needed change.
Drawing on scholarship about how the brain processes information from different stimuli and experiences, we will explore the whys and hows of effects multiple forms of communication that integrate narratives have on individuals. A practical model is included to provide guidance to executives in effectively applying principles drawn from leadership resources. This unique approach makes the book an excellent addition to reading lists of leadership development and communication programs.
Executives and those in such development programs will benefit from this book, especially with its focus on crisis and change communication. Whether they have technical background in their field or come from a managerial background, readers will come to understand how they can help audiences accept the need for change related to risk, crisis, or organizational/policy issues and act on that change.
How can products be developed right the first time?
Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.
By the end of this book, readers will understand:
Why unjustified optimism causes many new products to fail and miss their targets.
How incentives, assumptions, and human behavior drive unrealistic forecasts.
Proven steps to identify and prevent failure before it occurs.
And be able to:
Develop products that truly meet customer needs.
Hit market launch dates, budget goals, and performance targets.
Stay ahead of projects instead of reacting to crises.
Drawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.
Download free resources to accompany this book HERE.
Accelerated Quantum Technologies Change Management offers business and technology leaders a guide to navigating and accelerating their organization’s quantum technology journey.
Quantum technologies are rapidly emerging across digital ecosystems with transformative potential—from breakthroughs in pharmaceuticals and climate modeling to risks that threaten cybersecurity. These technologies offer opportunities but also urgent challenges, particularly the risk of quantum attacks on classical encryption systems. There is Q-Day and Encryptogeddon to manage. Despite the growing importance of quantum readiness, many organizations face adoption barriers, including limited capabilities and uncertainty about where to begin. This book addresses those challenges with precision.
Greg Skulmoski presents a change management approach to help organizations overcome quantum hesitancy and accelerate adoption. He tailors proven practices to build awareness, inspire desire, and develop the knowledge needed to implement and optimize quantum solutions. Drawing on lessons from ultra-fast construction projects—such as the 12-day delivery of an 1,800-bed hospital in Wuhan, China—Skulmoski explores how schedule compression techniques apply to quantum projects. Leaders are guided through a practical evaluation aligned with risk tolerance and strategic goals. Written for quantum champions, IT and cybersecurity leaders, project managers, digital executives, and board members, this book equips decision-makers with strategic insight and tools to confidently lead quantum change—turning uncertainty into opportunity.
Personal Finance for Young Professionals pairs practical advice with psychological insights to create a positively purposeful system. Readers will learn to identify their financial philosophy and develop a strategy that suits their personal preferences and meets their financial needs.
How to be successful with your finances can be summarized on a single sheet of paper–there isn’t much to it, but it takes more than a generic plan. This book will help young professionals make sound financial decisions while cultivating the necessary psychology to stay the course over time. Gong draws on over a decade of tutoring experience to break down personal finance into relevant and digestible kernels of knowledge that are applicable and actionable.
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people’s deepest motivations.
Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That’s why this is not just a book about marketing; it’s a book that believes brands can have an impact on the future of humanity.
