The Real Me aims to help the reader to “pull themselves together.” The UK and western world is in the midst of an epidemic of stress and depression. This book combines philosophical and practical approaches to enable readers to re-connect with their own personal identity, which equips individuals to have a better personal and professional life as well as better integration between the two. Becoming a coherent person, and projecting this authentically, is the key to a personally fulfilling life. The Real Me gives the reader strategies to do this. Three models are outlined to help the reader when faced with a range of life challenges. The book’s practical nature will encourage readers to make changes where they need to. The book combines commentary on modern social trends and their consequences, with illustrative examples based on real people. The idea of masks, theatre stage and acts are introduced to highlight the way we are increasingly expected to play roles nowadays, losing our own persona in the process. The three models mentioned above are adaptations of models used in business settings. By adapting them, I have used these models successfully to coach a wide range of clients, allowing me to examine various paths towards personal integration.
This is the book offers common-sense solutions to would-be and current bloggers, demonstrating ways to make their blogs achieve, retain and grow in status and in the audience the blog is intended to reach. The book will be valuable to small-business owners and staffers for large corporations as well. PR professionals, journalists, web and graphic designers and all students of marketing will benefit from this book.
The subject of this book is the history of economic thought, including the less-commonly discussed schools of binary and socio-economics. The intended audience is students, business people, regulators, legislators, and scholars who are relatively unfamiliar with the primary competing economic theories of our day. Readers will benefit by coming away from the book with a better understanding of the context within which economic arguments are made. They will be better able to think critically about the assumptions underlying various economic proposals, and the history behind those assumptions
The subject of this book is the history of economic thought, including the less-commonly discussed schools of binary and socio-economics. The intended audience is students, business people, regulators, legislators, and scholars who are relatively unfamiliar with the primary competing economic theories of our day. Readers will benefit by coming away from the book with a better understanding of the context within which economic arguments are made. They will be better able to think critically about the assumptions underlying various economic proposals, and the history behind those assumptions
In 2007, the world economy was hit by a banking crisis which originated in the US. It is yet to recover fully from the impact of the crisis. This book seeks to address issues thrown up by the banking crisis, better known as the sub-prime crisis: ‧
Why do banking crises happen so often and why is their impact so severe? ‧
What were the main causes of the sub-prime crisis? ‧ In terms of bank regulation, what steps have been taken to prevent such crises in the future and make banking safer? ‧
Is banking today indeed safer than in 2007? If not, what are the issues that remain to be addressed in regulatory terms? The book is aimed primarily at students of business management, economics and international economics and at bank executives. The objective is to help them understand the sub-prime crisis, why it is so important to make banking safer, where the banking sector was in 2007 and where it is now. It should also be of interest to general readers who are curious to know what the sub-prime crisis was all about.
A number of studies have revealed a correlation between employee attitudes about their companies and the degree of value customers attribute to the company. This phenomenon is called employee ambassadorship, a state beyond satisfaction and engagement where all employees are focused on, and tasked with, delivering customer value as part of their job description, irrespective of location, function or level. This book will describe and investigate this phenomenon and demonstrate how it can be used to add value to the customer experience.
“Although I have always touted that companies should put the customers first, this can only happen if a company puts its employees first. A company is its employees! Michael Lowenstein does an excellent job in showing why and how your company needs to build employee ambassadors.” — Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.
“If ‘Only 24 percent of employees consider themselves truly loyal, committed to their organization and its goals, and planning to stay two years,’ how is it possible for an organization to train and motivate its employees to deliver quality customer value and experiences? Human Resources departments often have their own annual employee surveys, but those studies fail to model the critical relationship between employee attitudes and customer behavior. Michael Lowenstein’s book fills a sorely needed gap in this area. The book helps identify linkages between employee commitment and the customer experience, and provides management with the tools and wisdom required to motivate a work force to become true employee ambassadors”. —Terry H. Grapentine, customer experience and marketing research consultant “Any company or manager wanting the many benefits of customer-oriented employees should read this book. It is full of practical concepts and techniques. Michael Lowenstein effectively explains and offers guidance for developing, and keeping, employee ambassadors who turn customers into advocates.” — Jochen Wirtz, Professor and Vice Dean, Graduate Studies and Director, UCLA-National University of Singapore Executive MBA Program:
“The number one impact on customer relations is employee relations. Michael Lowenstein has captured the power, promise and pragmatics for turning employees into strong ambassadors for the brand, smart scouts for insights, and shrewd solutions-seekers for today’s picky, fickle and vocal customers.” — Chip R. Bell, service and customer value innovation consultant; author of Kaleidoscope: Delivering Innovative Service That Sparkle “The concept of creating employee ambassadors is a very powerful one. Existing and new customers want to do business with companies that have highly motivated employees. In Employee Ambassadorship, Michael Lowenstein gives a number of practical suggestions in how to achieve this and includes ways of measuring performance that goes well beyond the conventional. The customer experience is inexorably tied to developing a highly motivated and strategically aligned employee culture, where all know their value and can represent their organization as true ambassadors.” – Joel Vardy, innovation/change management strategy consultant; Adjunct Professor in Strategy, Innovation, and Entrepreneurship, Temple University “Michael Lowenstein’s Employee Ambassadorship goes beyond traditional theories with outstanding insight on the linkages between employee experience, customer experience and business results. The ideas in are supported with real numbers and brilliantly illustrated with memorable anecdotes and case-studies. This is a must read for everyone involved in organizational effectiveness, and anyone who wants their business to make a profit.” – Sean Belding, customer experience consultant, and author of Winning With The Customer From Hell: A Survival Guide, and Win At Work: Navigate the Nasties, Get Things Done, and Get Ahead “Check out this commonly-overlooked leadership fundamental: Your company must now engineer employee behavior in terms of customer experience. All too often, employee performance metrics focus on job function and product fulfillment while overlooking the most critical requirement, customer-centricity. In this book, Michael Lowenstein develops a rich conceptual framework for what he calls employee ambassadorship. His razor-sharp focus on connecting every employee to the customer will inspire you and your colleagues to rally, and the best practices he lays out will guide your practical implementation.”- Eric Siegel, Ph.D., founder of Predictive Analytics World, and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die “I have been an admirer of Michael Lowenstein’s thought-leadership in customer loyalty and customer experience for years. His newest book, Employee Ambassadorship, is one of the most thought-provoking and valuable works I have read on this subject. While there have been numerous books written on the subject, Employee Ambassadorship is not only an easy read, complete with graphics and case studies, but an equally detailed text book test based on research and Michael’s vast experience examining all aspects of successful organizations outlining what works and what doesn’t. He questions old paradigm thinking and provides readers new questions to ponder, explaining how, when all employees understand how their role ultimately contributes to customer loyalty success, each becomes an ambassador. His book will open doors and change corporate cultures to rethink how they measure, appraise and infuse stakeholder-centricity through-out the organization that will spell success.? Thumps up! Well done!” – Richard Shapiro, Founder & President, The Center For Client Retention, author of, The Endangered Customer: Eight Steps to Guarantee Repeat Business.
Analytics/ statistics courses are feared by many students who doubt their own quantitative capabilities. We continually hear from them that they need a refresher course before they show up for their first class. We believe that by providing students with just the basic key concepts, they are better prepared for a more relaxed and successful learning experience when they do begin a first course in statistics or analytics. A “boot camp” such as this book accommodates also helps to level the playing field with regard to student skill sets, just prior to the statistics or analytics course commencing. A refresher course such as this book is designed to accompany is often requested by Business people as well. Many of them are looking for a simple reference guide that they can keep at their desks. Often they do not just want a video/YouTube “ how to clip,” as it is easier with analytics to have your screen clear of just the problem you are solving, rather than instructions in one window and a problem in the other. So a hard copy reference guide of just the basic skills would be welcomed. This book is not meant to be an exhaustive description of all things to do with analytics; rather it focuses on only a few of the key concepts. But we argue that these key concepts are more than enough for students and business people alike to do an excellent ethical job with the treatment of data. Many people do not make use of the full functionality of many of the analytical tools simply through lack of knowledge. This book explains in detail with screen shots and business examples how to best use and more importantly fully understand these tools in the workplace. The book starts with a review of some basic concepts and provides a handy overview of common analytical terms and definitions. The next six chapters will cover measures of central tendency, basic charts, survey design, sampling, correlation and regression. Besides providing a clear and concise overview of applied analytical techniques, the book focuses on the use of Microsoft Excel. The six concepts covered in the book are explained using step by step instructions with screenshots of each step in Excel. These basic analytical processes will assist readers in better understanding business reports and will provide the necessary skills to complete key statistical applications. This book of analytical basics is a simple, practical guide that is one stop shopping.
So, you’re interested in becoming penny share millionaire? The simple answer is: Follow trading rules and you can live your dream. Trading takes courage and an understanding of market psyche. In a world fraught with economic and political upheaval, it becomes essential to plan to find lucrative shares while minimizing downside risk. This book shows you how to research, assess and discover profitable shares.
Coastal and marine tourism are the fastest growing sectors of the tourism industry. Beaches and coastlines are being rapidly bought up and built up, while the number, size and ports-of-call of cruise ships is growing rapidly. Nowhere is the more apparent than in the Caribbean, the most tourism dependent region in the world. Some 20 million cruise passengers and another 22 million overnight resort tourists – most from the United States — vacation in the Caribbean each year. These forms of large-scale, mass market, sun-and-sand tourism are causing a range of environmental and social problems, while often bringing few benefits to the host communities. In recent years, these island nations have also become some of the most vulnerable places to climate change, including sea level rise and warming, coral and mangrove destruction, increasingly fierce and erratic storms, a host of other human-included phenomena. As an industry, tourism both contributes to and is a victim of climate change. Tourism cannot continue to pursue business as usual. These two interconnected volumes are organized around a central theme: How coastal and marine tourism must be sustainably planned, built, and operated in this era of climate change. The primary audience is the tourism industry, both individual businesses and associations, especially those connected with coastal and marine tourism but also anyone with interests in sustainable practices. In addition, the market for this publication will include university courses in areas such as tourism planning and management, sustainability, climate change, and economic development. We expect that the volume will also interest government planners, international development and financing agencies, NGOs, and others involved in or interested in the nexus of tourism and climate change. We propose that it be co-published by Business Expert Press and the Center for Responsible Travel. Given length guidelines, we are proposing that BEP and CREST co-publish two connected but standalone volumes, one focusing on coastal tourism and the other on marine tourism. We also envision that CREST may publish a combined single volume, with additional materials, through another publisher or self-published at a future date.
Coastal and marine tourism are the fastest growing sectors of the tourism industry. Beaches and coastlines are being rapidly bought up and built up, while the number, size and ports-of-call of cruise ships is growing rapidly. Nowhere is the more apparent than in the Caribbean, the most tourism dependent region in the world. Some 20 million cruise passengers and another 22 million overnight resort tourists – most from the United States — vacation in the Caribbean each year. These forms of large-scale, mass market, sun-and-sand tourism are causing a range of environmental and social problems, while often bringing few benefits to the host communities. In recent years, these island nations have also become some of the most vulnerable places to climate change, including sea level rise and warming, coral and mangrove destruction, increasingly fierce and erratic storms, a host of other human-included phenomena. As an industry, tourism both contributes to and is a victim of climate change. Tourism cannot continue to pursue business as usual. These two interconnected volumes are organized around a central theme: How coastal and marine tourism must be sustainably planned, built, and operated in this era of climate change. The primary audience is the tourism industry, both individual businesses and associations, especially those connected with coastal and marine tourism but also anyone with interests in sustainable practices. In addition, the market for this publication will include university courses in areas such as tourism planning and management, sustainability, climate change, and economic development. We expect that the volume will also interest government planners, international development and financing agencies, NGOs, and others involved in or interested in the nexus of tourism and climate change.
