Photography Business Basics: A Professional Photographer's Guide to Financial Success

Photography Business Basics: A Professional Photographer’s Guide to Financial Success

$28.99

Why do some photographers succeed when others fail? It’s often because the successful ones know the Photography Business Basics…

Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice using an innovative work-back plan that logically deconstructs a mountain of activities into manageable actions.

You’ll learn how to:

  • Set your pricing in the simple and most effective way.
  • Craft your sales funnel and construct a marketing plan based on marketing math.
  • Use SEO strategies to improve your rankings and discover the only metric that matters.
  • Plus much more!

Photography Business Basics is a resource for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be.

Click HERE for downloadable ancillaries and templates.

Talent Disruption, Second Edition: People Are The Brands

Talent Disruption, Second Edition: People Are The Brands

$37.99

Talent Disruption proposes a solution to the human capital challenges faced by service industries amidst unprecedented labor shortages and technological and geopolitical shifts as well as offering a framework for diagnosing the root causes of talent disruption.

Talent Disruption provides a detailed roadmap and tools for building a talent engine powered by AI, big data, and analytics. The results are a growing talent pipeline, greater productivity, and higher profit margins.

Sustaining High Performance in Business: Systems, Resources, and Stakeholders

Sustaining High Performance in Business: Systems, Resources, and Stakeholders

$31.99

This book provides a concise yet complete guide for strategic management.

Managers face a difficult challenge in successfully guiding their firms so that they sustain high financial performance, while also being sensitive to the environment, taking good care of their employees and customers, being fair with their suppliers, and giving back to the communities in which operate. While many books have been written that focus on one business topic or another as the key to achieving sustainable success in business, it is the efficiency and effectiveness of a firm’s entire value creating system that determines its long-term performance.

In this book, systems theory is used as an integrative mechanism to combine the best ideas about sustaining high performance from the fields of economics, the resource-based perspective, and stakeholder theory. Tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. The book then describes how to use this information to create winning strategies that lead to the creation of additional stakeholder value and high long-term financial performance. In addition, detailed implementation tools are provided to ensure that strategies are carried out successfully. This book provides a concise yet complete guide for strategic management.

Frictionless Data: Solutions for Better, Faster Decisions

Frictionless Data: Solutions for Better, Faster Decisions

$34.99

You’ve heard the promises of data: if you just unlock the hidden insights, you can win an unfair game. But for people at most companies, friction prevents data from flowing effortlessly into decisions. Technology alone won’t make the connection for you. Neither will finding more data; you’ve already got plenty. To connect data with decisions, you’ll need to reverse the way data flows through all your systems and decisions.

If you’re a business decision-maker – a CEO, CIO, or CxO – you’ll see the connection between a data strategy and the thousands of decisions people in your company make every day. If you’re a data worker, you’ll see how your work changes the direction of a company. And if you’re an analyst – someone who bridges the gap between top-level decision makers and what’s really happening in the business – you’ll find a new vision of how to use data to transform your job and your company.

Instead of new technology offering tired promises to make your job easier, you’ll find management solutions for better, faster decisions. Unified data flowing through your company, to everyone at the same time, improving business decisions through alignment and visibility, trust and scale.

That’s Frictionless Decision Data.

Financial Data Science with Python: An Integrated Approach to Analysis, Modeling, and Machine Learning

Financial Data Science with Python: An Integrated Approach to Analysis, Modeling, and Machine Learning

$37.99

In today’s finance industry, data-driven decision-making is essential. Financial Data Science with Python: An Integrated Approach to Analysis, Modeling, and Machine Learning bridges the gap between traditional finance and modern data science, offering a comprehensive guide for students, analysts, and professionals.

This book equips readers with the tools to analyze complex financial data, build predictive models, and apply machine learning techniques to real-world financial challenges.

Beginning with foundational Python concepts, the author covers essential topics like data structures, object-oriented programming, and key libraries such as NumPy and Pandas. The book advances into more complex areas, including financial data processing, time series analysis with ARIMA and GARCH models, and both supervised and unsupervised machine learning methods tailored to finance. Practical techniques like regression, classification, and clustering are explored in a financial context.

A key feature is the hands-on approach. Through real-world examples, projects, and exercises, readers will apply Python to tasks like risk assessment, market forecasting, and financial pattern recognition. All code examples are provided in Jupyter Notebooks, enhancing interactivity.

Whether you’re a student building foundational skills, a financial analyst enhancing technical expertise, or a professional staying competitive in a data-driven industry, this book offers the knowledge and tools to succeed in financial data science.

Please click HERE for supplementary learning materials

Influence Design in the AI Era: Business Strategy

Influence Design in the AI Era: Business Strategy

$34.99

Finding a balance between humans and intelligent machines has become paramount. While ingenious AI solutions may yield immediate benefits, they can also trigger behavioral shifts, potentially leading to long-term challenges and shifting standards.

Influence Design in the AI Era: Business Strategy is a must-read for business leaders and strategists seeking to understand and capitalize on AI’s transformative power. Through the lens of Influence Architecture, organizations can harness AI’s capabilities to drive desired outcomes, enhance situational awareness, and gain control in the digital landscape.

The book offers practical strategies for alignment, fostering collaborative intelligence, and laying the foundation for a “machineforce” – the organization’s harmonious collective of artificially intelligent machines dedicated and aligned in support of organizational productivity.

As a comprehensive guide, this book empowers the Influence Architect in us all to thrive in the AI Era and beyond. It forges our path toward the Machineforce Era, in which humans and machines collaborate seamlessly to shape a sustainable future.

Cryptocurrencies and Beyond: Adapting Portfolio Theories for the Digital Era

Cryptocurrencies and Beyond: Adapting Portfolio Theories for the Digital Era

$37.99

In just over a decade, cryptocurrencies have evolved from niche interests into key players reshaping global finance. Meanwhile, Central Bank Digital Currencies combine blockchain’s benefits with central bank oversight. These assets, with their high growth potential and volatility, demand new approaches to investing.

This book revisits Modern Portfolio Theory and examines how traditional principles can be adapted for portfolios that include digital assets. Taxation and evolving compliance requirements are explored. Institutional adoption and emerging trends such as ESG investing and AI’s role in digital assets are also examined.

One of the key strengths of this book is its focus on real-world application. Each concept is illustrated with examples from actual market scenarios. This approach aims to explain not only the “why” but also the “how” of integrating digital assets, highlighting the tangible impact of various strategies on portfolio performance. This book is a roadmap that empowers readers to seize opportunities while maintaining a disciplined and informed approach.

The Self-Coaching Sales Framework: How to Gain and Sustain Sales Excellence

The Self-Coaching Sales Framework: How to Gain and Sustain Sales Excellence

$31.99

To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.

This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.

Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.

Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.

The Manager’s Guide to Psychological Safety

The Manager’s Guide to Psychological Safety

$31.99

The Manager’s Guide to Psychological Safety presents a simple and easy-to-understand way to achieve psychological safety in organizations. Psychological safety is an organizational culture where no one will be punished for asking questions, speaking their minds, reporting mistakes and talking about them, and expressing concerns or proposing new ideas without being asked.

While relevant topics such as change, communication, motivation, and safety are covered, the concern is with the people in organizations—assuring that they are treated with dignity and respect for the benefit of all thus creating for them a psychologically safe place in which to work.

Approaches to achieving psychological safety are presented and present a unique framework (V-REEL®) for analyzing the organization and its internal environment that may hinder or help it become psychologically safe. Psychological safety, once attained, enhances the organization’s reputation and its bottom line.