The 360 Degree CEO: Generating Profits While Leading and Living With Passion and Principles

$21.99

The CEO and the leadership team are on the job at all times, expected to be available on a moment’s notice. The term, 24/7, is a reality to most of us and has blurred the separation between our personal and work lives.
This book provides an amalgamation of lessons from Moore’s work with some of the best leaders in Fortune 1000 companies, privately held firms, mid-cap businesses, and not-for-profit organizations. Drawing on real-life examples from energy/oil and gas, financial services, professional services, world-class technology firms, mining, retail, healthcare, and more, Moore highlights the industry agnostic practices of both individual leaders and teams.
The 360 Degree CEO provides the tools and insights to successfully navigate our personal and professional journeys, elevating our health, our relationships, our results, and our organization’s performance.

Social Development Through Benevolent Business

$21.99

This book points out that apart from usual “profit-maximizing business,” there are some other types of business models that serve social causes with pro t. The author discusses some such business models, namely, social business, compassionate business, microcredit-based business, cooperative business, bottom-of-the-pyramid business, and social welfare business. The common point of all these business models is that they alleviate poverty and promote social development in a self-sustaining manner. The text identifies the main principles followed by these business models and suggests principles of benevolent business. Thus gives an idea about how to design a successful benevolent business. The author argues that along with the government and the NGOs, which are presently expected to meet the social developmental needs of the people, benevolent businesses should be promoted to fulfill the social developmental needs. Such steps will endow social development and promote efficiency in meeting the social developmental goals.

Strategic Cost Analysis, Second Edition

$21.99

Increasing business competition is compelling managers not only to develop realistic and achievable strategies but also to analyze goals in financial terms and to evaluate performance. But where do you, as a manager, learn about the key methods and techniques of strategic cost analysis?
This text explains in simple language the methods and techniques of cost analysis that can be applied strategically at any level in an organization—be it manufacturing, service, or the nonprofit sector. Since the interaction of the organization’s activities, the influences of the external world, and your responsibilities as a manager need to be captured in financial terms to help plan, control, and make decisions, this book is what you’ll require in today’s world. Inside you will learn how to answer the following four crucial
questions:
‧ What did it cost?
‧ What should it have cost?
‧ How can we improve?
‧ What is our next strategic move?

A Freelancer’s Guide to Legal Entities

$21.99

Whether you are just starting out as a freelancer or have been freelancing for years, choosing the right legal structure for your business is an important part of maximizing your returns and minimizing your risk. In the right situation, forming a limited liability company (LLC) or corporation can be a way to manage legal liability and potentially lower your tax bill. But the details are often confusing.
Business Entities for Freelancers is a concise guide to legal entities and their related technicalities, focused on issues useful to U.S.-based freelancers. It offers clear, specific guidance, with numerous examples, designed to give readers a foundation for making sound choices. In addition to the basics of owning and managing sole proprietorships, LLCs, and corporations, the book introduces related topics, including contracts, trademark and other naming concerns, and taxes.

Magnificent Leadership: Transform Uncertainty, Transcend Circumstance, Claim the Future

$21.99

Sarah Levitt, with sensitive and keen insight, illuminates the crucial elements of leadership and personal mastery in this touching compilation of individual leadership journeys to magnificence. A great read for all leaders and leaders-to-be. —Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won’t Get You There
Sarah Levitt is a terrific coach and now a terrific author. Magnificent Leadership isn’t just a wonderful collection of personal stories on achieve- ment; it’s a practical guidebook for strong leadership and success. —Matthew Lepore, Senior Vice President and General Counsel, Chief Compliance Officer, BASF Corporation
A must read for CEOs and senior business executives who wish to transform and transcend circumstance, Magnificent Leadership is the culmination of the author’s interviews with leadership exemplars across all different domains for The Making Magnificence Project.
Inviting you into the unique leadership journeys that she captured, the author distills the essential elements of leadership success gleaned during her interviews. Although well suited for business executives leading in high stakes, chaotic environments, this book is for anyone who hopes to create something greater from circumstance and claim the future.

New Macroeconomics

$21.99

According to the National Bureau of Economic Research (NBER), a deep recession started in the United States in December 2007 and ended in June 2009. However, most people recognize that even though the recession was said to be over, its after-effects lingered well into the next decade, and even in 2017, some ten years later, governments in America and around the world were struggling with problems of low growth, wage stagnation and high poverty.
Most economists were caught off guard, and they began to look for new ideas that may be appropriately called NEW MACROECONOMICS. This book examines conventional economics in the co text of recent developments. It shows that a new theory, known as the wage-productivity model, explains almost every macro economic experience of the global economy since 1980. You have to read this theory to believe it. This theory will be as important as the Keynesian Revolution.

Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job

$21.99

Read a review of title from O’Dwyer’s Inside News of PR and Marketing Comms!
Another great review for Marlene’s new book!
Great review from Journal of Public Relations Education! Overall, this is an excellent, well-researched book, and it presents professional dilemmas and solutions in a way that resonate as authentic. I would strongly recommend this book to students who are preparing for the work world or public relations professionals who want to improve the effectiveness of their ethical counsel.
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

Buyer Beware: The Hidden Cost of Labor in an International Merger and Acquisition

$21.99

Recent years have seen a huge growth in European cross-border mergers and acquisitions (M&A), and considerable attention has been given to how such deals arise and are completed. A U.S. investor must understand the basic difference in the principle of individual labor law in the U.S. and how it compares with the laws of the target country in an M&A.
In the U.S., under the employment at-will doctrine, the U.S. private sector employers can dismiss their non-unionized employees at any time for any reason or even no reason at all. In most European Union (EU) countries and Germany and Italy specifically, employees are presumed to have a basic right to keep their jobs indefinitely. One of the greatest labor cost disparity with the U.S. is not wages. It is the amount of paid time-off and other benefits. Employers in Germany and Italy will find it difficult to discharge employees without incurring substantial liability. For high-level, long-term employees, these severance payments can run into six or even seven figures.

Negotiating With Winning Words: Dialogue and Skills to Help You Come Out Ahead in Any Business Negotiation

$21.99

You are about to go into an important negotiation. You have done your homework and you have a plan and a strategy. But now you are face to face with the other person. What should you say, when should you say it, how should you say it?
That is what this book is all about. What do you say to gather the information you need, set expectations, build relationships, and create a win-win situation? How do you actually use negotiating tactics and strategies in a whole verity of situations?What should you say to close and wrap up the deal?
This book will guide you through the entire negotiating process and make sure that you have the right words at your fingertips for any negotiating situation that you encounter. The author also walks you through some key business negotiations, including a sales negotiation, a purchasing negotiation, and even how to negotiate salary and benefits for a new job. It is all here. A complete overview of the negotiation process and scripts you can use and modify to fit any situation.

A Practical Guide for Holistic Project Management

$21.99

Project management is a multidisciplinary profession requiring not only knowledge and experience but also a lot of personal skills. A project is defined as: A temporary organisation that is created for the purpose of delivering one or more business products according to an agreed business case (Prince2 [1]).
A project is executed on behalf of and by people. In fact it is all about people. This book is a holistic approach of project management which not only describes items such as risk management in a very practical way but also pays attention to the project impact and psychological part. Furthermore the challenges regarding outsourcing are described in order to reduce the amount of ‘surprises’.