The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship

The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship

$31.99

The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn’t just save the Swiss watch industry—it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.

Blending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.

Ideal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry.

Leading Unionized Workforces in the Age of AI: Managing Skilled and Unskilled Labor in a Changing World

Leading Unionized Workforces in the Age of AI: Managing Skilled and Unskilled Labor in a Changing World

$34.99

Master the Art of Leading Unionized Teams in an AI-Driven World.

Managing unionized workforces has never been more challenging—or more essential—than in today’s rapidly evolving technological landscape. Leading Unionized Workforces in the Age of AI is the essential guide for managers, HR professionals, union stewards, and executives seeking to lead skilled and unskilled labor with confidence, clarity, and integrity.

Dr. Nick E. Gilewski shares over 25 years of real-world management experience across manufacturing, power transmission, generation and distribution, and semiconductor fabrication. This book provides actionable strategies for navigating complex labor dynamics shaped by AI, automation, and generational workforce shifts.

Inside, readers will learn:

  • Proven techniques for building trust with unionized teams
  • How AI is transforming labor—and what leaders must do to prepare
  • Conflict resolution and collective bargaining best practices
  • Leadership skills critical for managing skilled & unskilled employees

In a future driven by technology, people still matter most.

Great Company: Smart Growth, Happy Employees, Minimal Risk

Great Company: Smart Growth, Happy Employees, Minimal Risk

$37.99

Great Company is your guide to building a successful business aligned with your passions, staying in control, and avoiding bankruptcy. Starting a business is exciting but stressful. Success requires a smart, low-risk strategy that integrates the right team, strong leadership, and innovative capital raising.

Great Company offers proven strategies for creating a lasting, profitable business that stands out in the market and with customers. It provides actionable wisdom for entrepreneurs, executives, and business students, using real-world examples from both successful and failed startups. You’ll gain the tools to navigate the challenges and opportunities of entrepreneurship, ensuring your company thrives.

Leading from Day One: The Essential Guide for New Supervisors

Leading from Day One: The Essential Guide for New Supervisors

$41.99

Leading From Day One: The Essential Guide for New Supervisors provides a comprehensive roadmap for professionals transitioning into their first leadership role.

Drawing from over 25 years of international human resource experience, this practical guide addresses the most common challenges new supervisors face: shifting from individual contributor to team leader, building trust, setting clear expectations, managing time effectively, and handling difficult conversations.

Each chapter combines research-backed principles with real-world examples, providing actionable strategies for immediate implementation. Readers will learn how to create psychological safety, delegate effectively, lead through change, and build a culture of continuous improvement. Unlike theoretical leadership books, this playbook offers step-by-step guidance with worksheets and reflection exercises that transform concepts into practice.

Whether you’re preparing for your first supervisory role or looking to strengthen your leadership foundation, this essential resource will help you navigate the critical transition from colleague to confident, respected leader.

Aviation Project Management Framework: Lifecycle and Practices

Aviation Project Management Framework: Lifecycle and Practices

$37.99

Aviation projects are high-stakes, high-risk, and highly regulated—yet existing project management standards often fall short of addressing their unique demands. As the field of project management evolves toward more conceptual and flexible approaches, aviation professionals are left without the concrete, process-driven guidance they need to succeed.

Aviation Project Management Framework bridges this critical gap with a comprehensive, research-backed framework designed specifically for the aviation industry. Drawing on real-world case studies and academic research, this book outlines a tailored methodology that accounts for aviation’s distinct operational constraints, stringent safety standards, and complex regulatory environment.

Whether you’re overseeing aircraft design, airport construction, maintenance operations, or regulatory compliance programs, this book equips you with tools and strategies that align with aviation’s high-pressure, no-fail culture.

Perfect for project managers, engineers, regulators, and aviation executives alike, this essential guide empowers you to deliver successful outcomes in one of the world’s most challenging and dynamic industries.

Business-Driven Digital Transformation: Efficiency, Scaling, and Innovation

Business-Driven Digital Transformation: Efficiency, Scaling, and Innovation

$37.99

Business-Driven Digital Transformation goes beyond technology—it’s about creating organizations that are fundamentally Built to Change. This book breaks down digital transformation into three key development goals: designing Efficient, Scalable, and Innovative transformation models that serve as strategic blueprints for success.

Focusing on business processes, architectures, and models, the author explores how organizations can drive meaningful change by integrating cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), Software-Defined Networks (SDN), Web 3.0, 5G/6G communications, edge computing, and the metaverse.

Rather than merely reacting to market shifts and competition, businesses that embrace this transformation become inherently adaptable, resilient, and future-ready—positioning themselves at the forefront of innovation.

Mindsense: A Strengths-Based Approach to Becoming Your Best Self

Mindsense: A Strengths-Based Approach to Becoming Your Best Self

$28.99

People that lead their life the fullest share a common secret: They find and develop their strengths to become their best self.

MINDSENSE: A Strengths-Based Approach to Becoming Your Best Self is not your typical self-help book. Its thirteen chapters provides practical applications of spotting and developing your strengths. Unlocking your potential and preparing you for a journey of enlightenment.

Dr. Mike shares his unique knowledge of positive psychology to help you reprogram your mind to live your life inside-out as opposed to outside-in. At its core, the book focuses on the concept of self-awareness and knowing thyself. Each chapter includes real-life stories and vignettes that are essential for true enlightenment.

MINDSENSE emphasizes the principle of forgetting things that happened to you in the past and focusing on where you are right now–without worrying about the future. The art of letting go helps you to detach from the crutches that hold you back. This is not a one-time destination but a continuous, engaging process that people that are enlightened commit to. This understanding is crucial to personal wellbeing and an enlightened life, and MINDSENSE will guide you in staying engaged and committed to the process of enlightenment.

MINDSENSE: A Strengths-Based Approach to Becoming Your Best Self promises:

  • To help you stop overthinking.
  • To help you stop comparing yourself to others because you are more than enough.
  • To build superior focus on acting like you’re a millionaire.

Begin your path to greatness today—because the best investment you can make is in improving yourself first before attempting to improve others. Your enlightenment journey starts now!

Virtual Engagement: Managing Seamless Marketing with Technology

Virtual Engagement: Managing Seamless Marketing with Technology

$34.99

“E-commerce revolutionized the global marketing practices…it has an open sky and sliver line of people, power, and profit to do business. Artificial intelligence in e-commerce calls for the immersive experience to step into a world of unique finds. This book converges technology and e-commerce to showcase the synchronized impact on boundaryless businesses and customer values. It is a learning guide for students and emerging e-commerce entrepreneurs.” –Kip Becker, PhD, Associate Professor Emeritus, Metropolitan College, Boston University

“As an early pioneer who implemented one of the first e-commerce master’s program in the country, I recognize how success hinges not on what firms sell but on how they engage customers virtually. This book masterfully integrates e-commerce strategies with artificial intelligence and digital marketing, offering practical insights through real-world case studies. An essential resource for students and professionals entering the e-commerce landscape.” –Vijay Kanabar, PhD, Associate Professor, Computer Science and Administrative Sciences, Metropolitan College, Boston University

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

International Marketing in a Changing World: A Managerial Guidebook

International Marketing in a Changing World: A Managerial Guidebook

$37.99

Navigate Global Markets with Confidence

International marketing has never been more complex – or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.