The PR Knowledge Book is for everyone, regardless of where you are in your PR journey.
This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more.
It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
This book is featured on The International Public Relations Association’s website. IPRA is the leading global network for PR professionals and is the organizer of the public relations’ annual global competition, the Golden World Awards for Excellence.
This book explains and demonstrates the concept of momentum in chart analysis, which is of great interest to technical analysts. It includes complete explanations of overbought and oversold, where momentum It’s in the broader science of technical analysis, and the importance of moving average crossover. Five major momentum oscillators are explained in depth: relative strength index, MACD, rate of change, stochastics, and Bollinger Bands. Finally, the book provides trading guidance based on momentum, involving coordination of oscillators with other indicators, reversal, and continuation signals.
Momentum powerfully identifies the strength and speed of price movement. Through the use of index calculations, momentum is effective when used as a conforming indicator for other signals found in price, volume, or moving averages. Often over- looked by traders focused solely on price reversals or continuation signals, momentum provides a context to price behavior and to the price trend, and can vastly improves the timing of both entry and exit of trades.
Check out the article by author Pojasek on IFAC to learn more about this book. Risk is the effect of uncertainty on the ability of an organization to meet its strategic objectives. The effects of uncertainty are expressed as opportunities and threats. Yet, most people associate risk with hazards and losses (i.e., pure risk). Unlike pure risk, uncertainty risk is not insurable because of its upside risk opportunities. Risk management is a key element of the open-sourced, high-level structure developed by the International Organization for Standardization. This structure for man- aging important organizational programs has been adopted by over 180 country standard-setting organizations.
This book helps the organization’s top leader gather the information needed to identify opportunities and threats and decide on the appropriate risk response in this uncertain world. The two most widely used risk management standards are presented to demonstrate that an organization can use either one or a combination of the two standards to help manage the effects of uncertainty on their organization. It’s fool-worthy to attempt to run an organization without formal uncertainty risk management. Let this book help you and your company’s way in an uncertain world.
Recommended by Croatian soccer coach Branko Ivankovic.
If you are eager to find out the similarities between sports coach and business manager, and what lessons from the world of sports coaching can be applied to both sports and business management, then this is the book for you. It is commonly believed that, in order to achieve success in coaching, the most important things are to be a good teacher and a pedagogue, and to master in theory and practice technical knowledge about technique, tactics, and conditioning. The aforementioned is no longer sufficient to achieve a successful coach’s career, and thus for the successful running of the club.
Sports coaches represent a significant source of new values for sports organizations. They are one of the key factors in the business and sports success of sports organizations. Not only the competitive success, but also the business success of sports organization depends on them. In this book you will find out that today, for successful running of the sports organization, the knowledge of communication and marketing skills is as important as the expertise and the sports results of the coach. The bottom line is that better sports coaching delivers better business results.
The way we design and work within our organizations is profoundly impacted by digital technologies and complexity. Speed of flow is critical for innovation, production, communication, and delivery. Arguably, silo-based, functional hierarchies are failing to guarantee the necessary speed of flow as well as quality, and involvement of people. Applying techniques is insufficient. What is required is a radical rethink to compete and thrive. Nothing less than a new way of understanding—an epistemological framework—will do.
This book aims to provide such a framework and show how we can break free from silos and silo thinking through a truly systemic approach. It presents an operational solution that allows organizations to effectively adopt digital technologies and reap their benefits. It highlights the new kind of leadership that our increasingly network- based and distributed business world requires to achieve sustainable prosperity.
“I really like the book. It is well researched, well organized, well written, and easy to read.” —Victor E. Sower, PhD, CQE
“Communication is the key cornerstone for project success. The book is exciting. I found the section on using technology for communications especially enlightening.” —Pam Zelbst, PhD, PMP
Research shows that 90 percent of a project manager’s time is spent communicating with various stakeholders. This book offers strategies that enhance communication throughout the project cycle and describes innovative techniques for bridging cultural gaps, increasing understanding, and ensuring project success.
Global statistics proclaim that 80 percent of new businesses fail within the first 18 months—shocking and true, but preventable. Many entrepreneurs use the poor excuse of under- capitalization, but recently over $1 trillion was invested in new projects. There are more simple and basic reasons for failure. The Rainmaker is thus called on to assist entrepreneurs to succeed past that financial ruin barrier of 18 months by helping them to properly structure and run a company that meets ultimate best practice solutions and systems—which are realistic and competitively better than peers.
This book looks at how The Rainmaker is able to bring sun- shine to desperate companies, by finding faults and then matching solutions to establish a solid foundation for your company and, when required, quickly fix, coordinate recovery, raise finance, and advise you on how you can run a pro table business. The Rainmaker is a combination of troubleshooter, advisor, mentor, and financier.
“At a time when energy systems must shift rapidly from fossil fuels to renewable energy, Michael Ginsberg has produced an enormously valuable guide to renewable energy for practitioners, students, and the broad public.” —Jeffrey D. Sachs, a world-renowned professor of economics, leader in sustainable development, and senior UN advisor
“Ginsberg gives us a roadmap to making the electrification of everything sustainable and reliable, confronting what it takes to translate green visions into commercial reality.” —Carlos Pascual, Former US Ambassador to Mexico and Ukraine and Special Envoy for International Energy Affairs at the U.S. State Department of State
ATTENTION INSTRUCTORS – the author has also created pedagogy for your courses if you adopt this book. Please contact us at [email protected] and we will send the ancillary materials to you.
Following an overview of the technical and historical development of the electric grid in the U.S. and Europe, this guide reviews hydropower, solar photovoltaics, wind energy, fuel cell, and battery technologies.
Next, it presents models for the connection of these renewable energy sources from large-scale to on-site and community power/microgrids. The models are explained through case studies in the developed and developing worlds that explore how technical evaluations are conducted, policy incentives implemented, and project finance applied. Considering the increasing importance of renewable energy for climate change mitigation, this book provides an overview of how renewable energy sources are integrated into the grid to promote better understanding among students and business professionals in the utility sector and across industries.
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy. The brand promise to customers creates expectations; hooks targeted and segmented customers into a relationship. Service operations deliver expectations, delight, or on occasion, disappointment, and marketing responds to create loyalty, further delight, or recover the relationship.
Freshness of product or service offering, the injection of a characterful sense of fun, and sensitive personalization of service combine to deliver an authentic, pleasurable and memorable service experience prompting much sought loyalty and advocacy. In turn, staff are happy, profits rise and the organization has long- term sustainability.
The first volume offers some theoretical background, while the second suggests mechanisms, tools, and techniques to help embed to excellence as the foundation of value that the organization delivers. Both contain practical examples and a self-assessment diagnostic tool to identify organizational areas of strength, and aspects to improve.
Volume II of this series discusses the technology used to implement a big data analysis capability within a service-oriented organization. It discusses the technical architecture necessary to implement a big data analysis capability, some issues and challenges in big data analysis and utilization that an organization will face, and how to capture value from it.
It will help readers understand what technology is required for a basic capability and what the expected benefits are from establishing a big data capability within their organization.
