Targeting the Mature Traveler: Developing Strategies for an Emerging Market

$28.99

“Targeting the ‘Mature Traveler’ is a fascinating insight into the behavior, buying habits and trends of the older generation, backed by detailed statistical analysis, market segmentation and case studies. No longer viewed as irrelevant, the mature market is now the UK’s fastest growing demographic, and this book offers invaluable information about how to target them effectively. Healthier and wealthier than previous generations, mature travelers are adventurous and want to live life to the full. Carpe diem!” – Debbie Marshall, Founder of Silver Travel Advisor
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.
Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.
Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

Be Agile Do Agile

$34.99

The global economy and free market philosophy have resulted in higher global competition and increased expectations from customers. It is obvious that new approaches are needed to satisfy demands and many of them fall under a broad umbrella called agile. To capitalize fully on the benefits of agile, one must first understand the concepts that underpin it.

In this book, we first identify many concepts that various approaches advocate for agile and group them into three areas forming a simple, robust system. Then, we describe the most useful agile methods in savage summaries regardless of the approach that promotes them, grouping them logically and showing how to use them.

We have an agnostic agile model that can be useful to anyone using any form of agile. Both concepts for being agile and techniques for doing agile are summarized in this book and there are several ways to use this book. To understand the concepts of agile, consult Chapters 3, 4, and 5. Chapters 7, 8, and 9 will help you learn and perform agile tools and techniques.

The Data Mirage: Why Companies Fail To Actually Use Their Data

$31.99

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.
The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.
However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”
This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

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Accounting for Business: Practicalities and Strategies

$31.99

As an owner of a business or a manager, you will deal with numbers of various types. This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available.
The book identifies the types of organizations that generate financial information and explains how you can use it for your benefit. The early chapters focus on the information that is publicly available for large companies and demonstrate how to select and analyze the figures for decision making. The later chapters concentrate on the detailed management accounting information that is available internally for managers so that they can make decisions, investigate problems, and set performance targets. The final chapter, explores emerging and very pertinent issues such as “Can the organization obtain the basic resources to stay in business?” and “Are its activities harmful to the environment?”

Hospitality: A New Dawn in Sustainability & Service

$31.99

This book is an introduction to one of the fast-developing core pillars in business, sustainability, as well as how it is closely tied into the concept of service. Much has changed during the Covid-19 pandemic; we are seeing companies redefine their value propositions with leaders, once again, returning to core basics and beginning to lead through strong pillars.
The new emerging generations are demanding and expecting more. The bar has been raised and the challenge for all leaders is to meet this. There are new leaders emerging with strong visions of the future. As difficult as 2020 has been, we could well be sitting on the brink of a new age in both sustainability and in service. Out of the dark times could come a lot of good but it will require new styles of leadership to what has be seen over the last 20 years.
Thank you to researcher Iwona Drozdz who joined EP in 2019 and is a trained psychotherapist. Iwona conducted many of the interviews with industry leaders which are quoted within the body of the text.

Ethical Business Culture: A Utopia or a Challenge?

$28.99

Small business is a major component of societies, especially now. Being in leadership positions in small business is something which sometimes involves tough decisions to be taken. Is ethical decision-making in small business a paragon that needs to be taken into consideration? On the other hand, surviving and growing is something that involves many aspects that also must to be taken into consideration. One crucial paragon is the human factor, which, for many, is more important than even strategy implementation.
Under this prism, this book will investigate both the ethical paragons that involved in small business ethical decision-making process and their consequences and the implementation of the right culture in small business as a paragon of stability and growth. The author of the book will shed some light into aspects that we all have encountered in our professional lives and which sometimes had major impact in both business and to the environment that surrounds it.

Sustainability Standards and Instruments

$34.99

It is becoming increasingly clear that firms can contribute to their own wealth and to overall societal wealth by considering the effect they have on the world at large when making decisions and take operational actions to execute their strategies. All of this has led to growing interest in “corporate social responsibility,” or “CSR,” which has been described as the way that firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner and thereby establish better practices within the firm, create wealth, and improve society.
The commitments and activities associated with any CSR initiative should begin with compliance with laws and regulations promulgated by the governmental entities have jurisdiction over the firm’s activities; however, CSR extends well “beyond the law” to include important subjects as to which the law has not been able to keep. As a result, voluntary corporate responsibility standards developed from a variety of sources have emerged to fill the gap. This book serves as an introduction to sustainability standards and instruments and includes chapters on initiatives of governmental and intergovernmental bodies, sectoral CSR commitments, CSR-related reporting and management standards, and securities exchanges and regulators.

Community Engagement and Investment

$34.99

Sustainability is about the long-term well-being of society, an issue that encompasses a wide range of aspirational targets including ending poverty and hunger; ensuring healthy lives and promoting well-being for all; ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and promoting sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. Clearly the challenges associated with pursuing the goals are daunting and for most businesses, it may be difficult for them to see how they can play a meaningful role in address them. Focusing on the community level allows an organization to set meaningful targets and implement programs that fit the scale of its operations and which can provide the most immediate value to the organization and its stakeholders. Societal well-being projects and initiatives must ensure that the organization does not compromise, and instead improves, the well-being of local communities through its value chain and in society-at-large.
This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting, and communications on community-related activities.

Guerrilla Warfare in the Corporate Jungle: Adaptations for Survival

$34.99

Using his experiences of life in the corporate jungle, K.F. Dochartaigh has produced a survival manual that assists and guides the reader on how best to navigate corporate pitfalls and avoid being ‘trapped’.
The book fuses three separate but intertwined disciplines of the animal kingdom, the guerrilla battlefield, and the corporate world to help establish patterns of behavior and to understand the motivations that drive each action. All three areas share a common environment: the jungle, where visibility is limited, and ambush is the only method of attack by predators. The book blends animal and human psychology and provides safe passage in all its encounters. This book does not condone war—in fact, quite the opposite—and, as you will see, it takes more of a defensive position in repelling attacks and seeks to promote the occurrence of collaboration over individual competition, which will also become apparent. It is not a “call to arms” or a promotion of anarchy—not by any stretch of the imagination—as it merely assists the individual in adapting within their environment in order to ensure their survival. Whether you work as an accountant, IT consultant, lawyer, salesperson, or project manager, the same logic still applies because there is a natural order in all corporate vocations.

Sustainable Quality

$31.99

Today, the concept of using quality as a competitive advantage has been diminished or even lost completely. It is not that there is a lack of quality improvement models, as there are many available. While each has had success, no one model that taken hold as the model. Why do improvement efforts seem to fizzle out? Why are they not sustainable?
Something has been missing from the strategy, planning, and implementation of these quality efforts. That missing ingredient has been culture. This book provides the strategy, tools, and methods needed for sustainable quality. The book is based on a new quality model and explains why a positive culture is a prerequisite to sustainable quality improvement.
Excellence is achieved through people, and it is this people-centric approach that should be the basis for success. By building a foundation based on inclusion, positive culture, and strong leadership, great achievements are possible. This inside-out approach creates a strong internal community which can be the catalyst for embracing change and sustainable improvement.