When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.
Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.
This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!
Becoming a Successful Executive Won’t Require Spending Thousands on Training or Years Studying in a Degree Program!
This book is about taking personal control of your management career by planning for your development outside of training sessions or university degree programs. Careers and organizations are changing rapidly so personalizing your own training and competency development is critical.
Talent management is what your employer offers you but action learning in the workplace is building your own managerial competencies without losing a single day on the job. Use this book to spot your best learning opportunities within your current job and then learn how you can plan your job assignments to build valuable, portable, and job-relevant skills.
Included in this book are self-evaluations for cognitive competence, virtual competence, emotional competence, cross-cultural competence, socialization competence, health competence, and competencies in spotting leadership differences and situational recognition.
You will find sound applied strategies in each chapter for building these competencies into strengths that will further your career in management, such as:
“This book is a must read for anyone curious about, interested in, or involved with the direct selling channel. The topics are covered thoroughly, and the material is easy to understand. As a lawyer with 30 years of experience in the direct selling marketplace and a former board member of the Direct Selling Education Foundation, I have relied on a variety of materials to explain the ins and outs of direct selling. This excellent book—written by experienced and knowledgeable academics and business leaders—is exactly what I have sought all these years!” —Kerry Tassopoulos, The Tassopoulos Law Firm PLLC
“To best understand a channel of distribution experiencing innovation, transformation, and repositioning, we benefit from looking back as we look forward. This book provides the reader with an opportunity to do both. I found every chapter to be supportive of critical and strategic thinking. With the growing appeal of the gig-focused economy and the use of technology and digital platforms, the direct seller is envisioned to become even more unique as an intermediary connecting products and services with consumers in a personal manner. Every direct selling company executive needs to understand what is documented and presented in this work.”—John Fleming, Principal – Ideas & Design Group, LLC
The Power of Direct Selling.
Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers.
Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning. As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship.
The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success.
Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling. Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling:
Compensation,
Ethics & compliance, and
Global reach.
For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories.
The book’s content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Project management processes have been intertwined within every fabric of human evolution including advances in communication, farming, construction, medicine, law, architecture, physics, and economics to name a few. At each evolutionary stage, there was a project manager who was studying the how and why of everything, trying new techniques, and documenting trials, errors and successes until a specific craft was mastered, thrusting progress forward in an upward trajectory that has been carved into human history.
There are countless books and articles that focus on the practice of project management. What makes this book different is the focus placed largely on the project management processes for United States (U.S) bankers. This book starts with a look at the historical progression of project management processes but quickly focuses the material on project management processes for bankers, heavily leaning towards project managers in United States (U.S.) banks. The book also looks at the bank regulatory agencies that govern U.S. banks, regulations critical to the U.S banking system, and concludes with an overview of U.S. banking technologies and the management of a U.S. banking customer call center.
The book provides a comprehensive perspective on the U.S. banking project management processes, the regulatory agencies that govern and influence those processes, how technology, and more specifically, the development and use of artificial intelligence, will create a shift in the evolutionary trajectory of U.S. banking practices, and how U.S. banking project management practices will be at the core of how quickly and how successfully this evolution unfolds.
Corporations are expanding their performance to both financial economic performance (ESP) and non-financial environmental, ethical, social and governance (EESG) sustainability performance to effectively achieve their objective of creating shared value for all stakeholders. Companies are now adopting the mission of profit-with purpose by shifting their goals to create shareholder value while fulfilling their social, environmental and governance responsibilities.
Management play an important role in pursuing the mission of profit-with purpose and in integrating business sustainability into corporate culture, business environment and strategic plans and decisions. Corporations can create a right balance between the wealth-maximization for shareholders under the shareholder primacy concept while achieving the welfare-maximization for all stakeholders under the stakeholder primacy concept.
The global move toward the adoption of benefit corporations and profit-with-purpose companies is inevitable as sustainability initiatives are being integrated into corporate strategies, supply chain, decisions, actions, and performance. Business Sustainability: Profit-with-Purpose Focus consists of four chapters covering all aspects of business sustainability with a keen focus on the concept of profit-with purpose.
Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, audit functions, and corporate governance education will be interested in this book. Specifically, corporations, their executives and the boards of directors, internal and external auditors, accountants, lawyers, lawmakers, regulators, standard-setters, investors, business schools, and other professionals will benefit from this book.
Discover and practice the skills for your next career advancement.
Fast Forward Your Career is for managers and Master students who want to learn the necessary skills to successfully progress in their career. You will:
Change your mindset and learn the skills to face the current uncertainty such as the ability to coach, create trust, find your purpose, act with emotional intelligence.
Learn team management and communication techniques to boost effectiveness.
Observe the skills in practice thanks to the realistic storytelling complementing the theoretical deep-dives.
Get tips of true Leadership from successful Executives.
Understand the foundation of the Science of Happiness and its application at work.
Practice new skills, challenge your perspective, rump-up your effectiveness, and fast-forward your career!
This book is an essential primer in the core principles of sustainable energy project development through concept, design, feasibility and reality and takes a holistic approach to the development and financing of such projects, setting out the technical, commercial and financial aspects in a straightforward and practical manner. It sets out a first principles-based approach to developing sustainable projects in markets which are not extensively covered by project finance handbooks and which offer a particular set of challenges to the would-be developer.
Drawing from over twenty years of experience in the sustainable energy sector, this practical guide will be a valuable resource to both those considering and already involved in projects in developing and emerging countries.
Readers can expect to come away with a strong foundation in a core set of guiding principles that can be applied to a wide range of sustainable energy projects in any geographical location.
The world of work is undergoing the most significant change since the Industrial revolution. Cognitive A.I. is driving world change faster than at any time in history. There are massive advantages for employers who act and act quickly.
At precisely the same time, COVID has been a wake-up call. Organizations have discovered that they employ too many people, and the realization – many can be more productive working remotely. Productivity increases, reduction in office space and management are all being actioned through home working. A significant study on Homeworkers indicates that worldwide, 1 in 5 will be working from home. Already many Global companies have announced this year plans to reduce office space by 40%. Productivity results that have been realized from remote working have exceeded expectations, which will accelerate.
This innovative book will guide you through A.I., how it will affect employment and existing processes, and what the employer and employee can expect in the new and rapidly changing world of work.
Distilled from accounts of individual best boss stories, research and author experience, this book unlocks the powerful secrets of best boss leadership by providing a systemic approach for leading the best boss way. The authors also suggest strategies for reducing organizational barriers to successful leadership development.
This book is offered for those who are looking to make a meaningful leadership difference in this challenging and chaotic world. It will inspire you to become the best possible boss you can be!
Understanding Cryptocurrencies is perfect for both introductory investors to the digital asset space and experienced investors seeking to gain practical insight into frameworks for understanding digital assets and valuation metrics.
The book provides in-depth analysis of Bitcoin, Ethereum, and the different types of Altcoins in the ecosystem. The author demonstrates an empirical approach to explaining how digital assets can fit into a diversified portfolio of traditional financial assets, or as a standalone portfolio in a parallel financial ecosystem. The book contains fundamental, technical, and on-chain analytic tools for investors to better understand Bitcoin price cycles that will ultimately lead to better returns. The capital from these price cycles oftentimes migrates to other digital assets, creating a robust ecosystem and providing opportunities for enterprising investors to generate additional alpha.
In Understanding Cryptocurrencies, the author also offers options for asset custody and counterargument breakdowns to create better informed investors. Lastly, the author provides poignant insight into the economic inefficiencies created from decades of Central Bank interest rate manipulation and monetary expansion. These inefficiencies have had social, political, and economic implications. It is ultimately due to these inefficiencies that a global sound money vacuum exists for Bitcoin and other digital assets to exploit.
