A unique guidebook to B2B marketing and sales for practicing and aspiring managers.
In Seamless: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling, and marketing.
Expert opinion, academic theory, research, and practical advice are summarized with explanatory graphics and dos and don’ts lists for each topic.
Essential for students of business and the managers of any size or type of firm, Seamless will educate and guide you through the marketing, sales, and account management process to business success.
Struggling with ineffective project meetings? You’re not alone.
67% of executives believe their virtual meetings are failures.
Only 17% of senior managers find their meetings productive.
A mere 30% of meetings are considered productive, with only 37% using an agenda.
Want to create happier, more successful project teams?
Better-run meetings are the key. As project leaders, we often dislike, avoid, and fail to properly plan meetings. This practical guide will help you facilitate project meetings and build cohesive teams, making your meetings more productive and yielding better project results.
In this book, you’ll discover:
How improving traditional PM meetings and Agile events can enhance continuous team building, making you a better project leader.
Strategies to overcome challenges in managing conflict, with real-world stories from fellow project leaders.
Practical, time-tested techniques to handle disruptive participants (goblins e.g., “Billy the Bully”) who derail your meetings.
Aligned with PMI’s PMBOK® Guide Seventh Edition, this book will help you achieve project success in today’s environment – hybrid in several ways – in-person and virtual, predictive and Agile, AI and human.
Don’t let artificial intelligence and robots steal your job!
Still Room for Humans is the only survival guide you need to stay employable in the future:
Learn how to make yourself indispensable to your company.
Learn how to develop “soft skills” that robots and AI cannot match.
Learn how to collaborate with robots.
Learn how to retool your skills without going back to school.
Learn which traditionally “safe careers and entire industries will no longer be safe in the future because of artificial intelligence.
Learn why the changes caused by disruptive technology will be far greater and take place far faster than in previous industrial revolutions. This book offers several ways to cope with the introduction of artificial intelligence and robotics to a company or organization as well as how to take advantage of the disruption likely to result from other new technologies including 3D printing, the Internet of Things, virtual reality, green technologies, Big Data, blockchain, and nanotechnology.
Still Room for Humans spells out the types of jobs long associated with well-paying careers that should be avoided because they are most likely to be eliminated by artificial intelligence. It lists several new jobs that don’t exist yet but will be created shortly as new technologies become more prevalent.
Schatt provides career planning information as well as specific advice for those readers already employed.
The global outbreak of coronavirus has disrupted and created significant challenges for businesses and leaders across the world. When will we ever get back to normal? That’s the question nearly everyone has been asking since March 2020 when the devastating impact of the COVID-19 crisis changed nearly everything, which was covered in the first edition of this book.
Coronavirus is here to stay with the pandemic turning into an endemic which would require us to embrace new definitions of leadership based on the latest research by the Disruptive Leadership Institute (DLI), the research affiliate of the Centre for Executive Education (CEE).
What kinds of leadership skills will they need to navigate the challenges in a pandemic to the endemic workplace successfully? What are the key trends for the organization to consider as they reimagine and reinvent the way work gets done in this transformative era? How do organizations balance business sustainability with supporting employee needs?
This revised edition of Leadership in Disruptive Times will provide insights into these questions and serve as a guide for leaders in managing near-insurmountable challenges both now and for the future.
The Metaverse will be the next technological revolution. This book helps business executives to understand its foundations and reveals the new opportunities it will bring.
The accessible language used to explain the complex technologies involved is key to understanding the business opportunities that the Metaverse will bring. The book follows a smooth but thorough journey along all aspects associated with the Metaverse, from augmented reality, virtual reality, digital currencies, the Internet of things, 3D glasses, and many others. This book contains trustful, actionable, and practical insight from the experience of a person highly involved in technical activities and used to speak to the board of many corporations.
Reading this book, you will understand not only the drivers behind the Metaverse but also the following milestones and the roadmap we can expect: an early insight to adapt your business strategy or professional career to get the most out of this new social paradigm.
Recently we have seen several catastrophic events causing huge disruptions, losses, and panic. There is a growing likelihood that these natural disasters and physical and cyber warfare attacks will increase in frequency and lethality, increasingly impacting civilian infrastructure, due to global warming, increased civil unrest and global tensions as international competition increases.
Imagine if two or more occur at the same time? Certainly, cyberattacks can be planned, rehearsed, and launched during the middle of one or more natural events. Up until now we have dealt with each of these events by trying to build systems that are better at detecting, preventing, and protecting us against them. Sadly, we have learned that these events cannot be totally prevented or stopped and have taken their toll.
There is a rising chorus arguing that we must learn to, both individually and collectively, become more resilient in the face of these disastrous events. But how? The author believes we can learn to do better by becoming more resourceful, innovative, collaborative, and by taking a page from how we fight wars.
This book details how these measures can be adapted to keep our systems operational and to rapidly reconstitute lost infrastructure.
This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:
Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.
Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.
Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.
After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.
This book describes the management expertise, organizational skills, and vocabulary necessary to be a successful entrepreneur based on the author’s academic and business career.
This book discusses:
What are the successful characteristics of an inventor, entrepreneur, and a CEO?
Understanding the vocabulary of the entrepreneur’s ecosystem.
What are the evaluation criteria for the team, product, business model & exit plan?
Do consumers need or want your product?
How to create the story that will fit the right investor for funding?
Understanding the investor evaluation and screening process.
Readers will learn how to ask the right questions to build a strong ecosystem with service providers, customers, and investors.
If you want to be an entrepreneur, read this book. It is about the author’s personal experiences as a scientist, an inventor, an entrepreneur, CEO, and investor.
Cyberattacks are more destructive than ever, but your c-suite can stop them. This book tells you how.
Cyberattacks are worse now than ever before. To defeat cybercriminals, companies must focus on the low-hanging fruits of cybersecurity. It’s all about the basics. Companies laid low by ransomware failed to practice good cyber hygiene by recklessly allowing weak or reused passwords, not turning on multi-factor authentication, or neglecting to install patches to known software vulnerabilities.
Adding insult to grievous injury, many companies failed to mitigate cyber doom by not encrypting their devices, not implementing a data backup plan, or the mother of all screw-ups, not training their workforce on basic cyber hygiene.
Worse still, hidden risks abound for the unwary. A devastating cyberattack is just moments away when c-suite leaders close their eyes to the hazards of shadow IT, data offshoring, mobile devices, and social media.
Mobilizing the C-Suite: Waging War Against Cyberattacks is a call to arms for c-suite leaders to implement the tried-and-true cybersecurity countermeasures proven to thwart cyberattacks. In addition, this book is a handy, entertaining guide explaining fundamental cybersecurity principles to non-geek c-suite leaders.
Cyberattacks are an existential threat to your business. However, by focusing on the basics of cybersecurity, c-suite leaders can thwart even the most sophisticated cybercriminals and fight back against destructive cyberattacks.
Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.
This book details a comprehensive and integrated approach to optimization: acting strategically; refining business processes; energizing personnel development; forging reasoned technology decisions; and synchronizing corporate governance, organizational design, and company culture.
Practices and principles are delivered in a conversational tone and are accompanied by intriguing historical anecdotes that entertain and help illustrate the authors’ position points for each chapter–making for an interesting read.
Whether the goal is improving select aspects of your company or totally rethinking the business model, this book furnishes the roadmap for achieving that successful transformation.
