Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

$21.99

Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in executive development programs and over 10 college level courses.

Business Plan Project is designed to meet important needs of each segment:

  1. The business plan serves as a means for college students to learn about the major functions of business and how they are interrelated,
  2. Entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources,
  3. Consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and
  4. Instructors and trainers need a turn-key text with supplements that require no lecture and little prep time to teach students how to write a business plan.

Business Plan Project is a real-world, hands-on, step-by-step guide where students or entrepreneurs develop business plans for new ventures. The experience begins with brainstorming and deciding on a new business that meets the unique needs in the marketplace. It ends with writing a comprehensive business plan and conducting a PowerPoint presentation of the plan.

Further realism is achieved through the use of a continuing case study: AVID SPORTS, INC., a start-up company that plans to launch a high performance running shoe called “Propell.” All concepts in the text are explained using AVID as an example.

The instructor’s manual includes outcomes for the learning experience, assessment methods, lesson plans, teaching ideas, test bank, financial statement worksheets, and forms to grade the written plan and oral presentation of the plan. Since all information that students need to develop professional business plans is in the text, lectures, handouts, and other learning aids are optional. The instructor’s role can be that of a consultant to students. Contact [email protected] to request these ancillary materials.

Conscious Branding

Conscious Branding

$21.99

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map?, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

The Small Business Controller

The Small Business Controller

$21.99

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed ‘how to’ guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers.

An Executive's Guide for Moving from U.S. GAAP to IFRS

An Executive’s Guide for Moving from U.S. GAAP to IFRS

$21.99

International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP. They are mandatory in Europe, Australia and South Africa. Canada, China, Brazil, Japan and India are planning to use them from 2011. Anybody interested in companies listed on the US stock exchanges needs to know something about them because hundreds of foreign companies are already using them to report in the US. Anybody interested in international business has to know these benchmark financial reporting rules. This book will explain the complex inter-relationships between the International Accounting Standards Board (the creator of IFRS), the Financial Accounting Standards Board (FASB) and the Canadian Accounting Standards Board (AcSB), their work programme and their plans for the future.
It will look at a series of central accounting issues such as revenue recognition, liabilities, pensions, off-balance sheet vehicles, impairment, intangible assets etc. and discuss how IFRS differ from US and Canadian GAAP. It will explain the organisational structure and background of the IASB and it will look at the potential impacts to financial reporting by American companies.

Sustainable Business: An Executive's Primer

Sustainable Business: An Executive’s Primer

$21.99

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization.This book is a brief introduction to sustainability as it applies to business and offers an overview of how sustainability is applied throughout the organization. Chapters are organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business.

Born Global Firms: A New International Enterprise

Born Global Firms: A New International Enterprise

$21.99

Born Global Firms describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development. They internationalize rapidly—the period from domestic establishment to initial foreign market entry is often three or fewer years.

Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy. This book helps managers and scholars understand the born global phenomenon.

We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.

Specifically, we report on:

  • The existence of born global firms around the world;
  • Case studies of born global firms;
  • Born globals as international small- and medium-sized enterprises;
  • Facilitating factors in the emergence of born global firms;
  • A literature review and key theories on born global firms for scholars;
  • How the born global phenomenon challenges traditional internationalization theories;
  • The critical role of entrepreneurial orientation in the emergence of born globals;
  • Implications for managers of born globals and other small, internationalizing firms; and
  • How born globals point to the future of international trade.

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

$21.99

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Developing Winning Brand Strategies

Developing Winning Brand Strategies

$21.99

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.

A Leader's Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance

A Leader’s Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance

$21.99

This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time. It is replete with examples of successful knowledge management (with an eye toward the future) in current times and provides simple, time-tested steps. This book is your guide to ensuring future generations know what you know and can apply it in their time. This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time.

An Executive's Primer on the Strategy of Social Networks

An Executive’s Primer on the Strategy of Social Networks

$21.99

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.