Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results

Fundamentals of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results

$21.99

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.
Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as
‧ News releases
‧ Newsletters
‧ Brochures
‧ Web copy
‧ Social media (blogs and microblogs)
‧ Pitch letter and media kit.
Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.

Strategic Analysis and Choice: A Structured Approach

Strategic Analysis and Choice: A Structured Approach

$21.99

Buzzwords that every manager and CEO use — Strategic Analysis. What exactly is strategic analysis? What are strategy and strategic planning? This outstanding new book provides details to help managers (often working at the firm level, somewhat untrained, and having poor use of tools) learn more about strategic analysis — how to plan and how to implement it.

This book will help any manager overcome any problem by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well-known models are introduced and explained. By the end of the book, the author helps you select a strategy that is consistent with industry and firm specific conditions.

Also inside, Warner tackles the underlying theory that any strategic process might seem fruitless, especially if it is treated as an episodic or occasional task. If the result of all that work is a document that gets put on a shelf or in a closet, what is the point? Warner details just how to develop the idea of strategic development, keeping it broad-based and as an ongoing process.

Strategy may ultimately be the responsibility of the CEO but it needs, and benefits from, the engagement of others. Done right, that engagement and development align the organization more effectively. In addition, the models connect to and reinforce each other. To use them well requires reflection and revision. This book can help. Understand today how analysis becomes a lens you constantly bring to bear on your firm and its environment.

Dynamic Strategies for Small Businesses

Dynamic Strategies for Small Businesses

$21.99

This book outlines a cost-effective process for dynamic strategic planning in the domain of the small entrepreneurial firm. The model presented in the book is simple and dynamic. The objective is to allow a focus on the strategic as well as the tactical implementations of the vision of the small business leader, owner, or entrepreneur. To do so in a manner that will be cost effective and produce a strategy that is brief, clear, concise, and understood at all levels of the organization.This book outlines a cost-effective process for dynamic strategic planning in the domain of the small entrepreneurial firm. The model presented in the book is simple and dynamic. The objective is to allow a focus on the strategic as well as the tactical implementations of the vision of the small business leader, owner, or entrepreneur. To do so in a manner that will be cost effective and produce a strategy that is brief, clear, concise, and understood at all levels of the organization. The objective is to serve as a precursor to ensuring that decision-making can take place at the lowest possible level in the organization in the rapidly changing, highly competitive, often international, operational environment we face today.

Understanding Japanese Management Practices

Understanding Japanese Management Practices

$21.99

Today, Japan is the most influential economy in Asia and the second largest economy in the world. Japanese consumers are among the richest in the world, and the Japanese market still provides profitable investment opportunities. Not only are the Japanese able to adopt Western ideas and techniques without problems but they also maintain a very unique perspective of the world.

Japanese management practices are no exception. And this outstanding new book, Understanding Japanese Management Practices, gives you and other international managers an in-depth look at Japanese management practices and how these can be implemented into Western corporations. It examines the cultural foundations of Japanese management and explains the most famous Japanese business concepts, such as kaizen (just-in-time) and lifetime employment. It then provides practical advice on how to successfully enter and position Western products in the Japanese market. Finally, it provides an advice on how to negotiate successfully with Japanese business partners and reveals what Western managers can learn from Japanese management practices.

Japanese management practices have had an enormous influence on Western management practices over the past few decades. Many Japanese management practices have become a standard in Western firms. This book will undoubtedly guide you through Japanese business practices and how these practices help to improve business processes and to increase quality and efficiency in numerous corporations worldwide. It will also help you learn more about what Japanese management is and how do Japan’s management practices differ from those in the west

Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation

Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation

$21.99

As we move deeper into the 21st century, Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing this changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these emerging issues. As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing a changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these emerging issues. With this in mind, sales force technology usage has changed the methods of selling. Salespeople are no longer selling just a “product”; instead, they are providing a valuable “solution” to customer problems. Salespeople now act as consultants or experts and provide customized solutions. This role requires salespeople to develop a technological orientation to access, analyze, and communicate information in order to establish a strong relationship with customers. Sales technology enables salespeople to answer the queries of customers and effectively provide competent solutions. The ability to answer queries and provide solutions leads to strong relationships between a salesperson and a customer. Thus, technology tools are not only used for smoothing the work process, but also have strategic utilizations. With the adoption of technological tools at exponential rates, many firms fell into pitfalls and witnessed failure of their technology initiatives. The purpose of this book is to outline the important steps that must be considered and adhered to when implementing sales force technology. Perhaps the most important aspect covered within this book is that technology usage is both a strategy and a tool; therefore, we outline both strategic considerations as well as implementation procedures throughout each chapter. It is important to consider all the steps and the necessary actions that will need to take place before the first penny is spent; then and only then will the technology have its intended effect.

Corporate Investment Decisions: Principles and Practice

Corporate Investment Decisions: Principles and Practice

$21.99

This book is intended for both practising managers who require a thorough knowledge of the principles of making investment decisions in the real world and for students undertaking financial courses whether at undergraduate, MBA or professional levels. The subject matter encompasses relevant aspects of the investment decision varying from a basic introduction to the appraisal techniques available to placing investment decisions within a strategic context and coverage of recent developments including real options, value at risk and environmental investments.

Operational Leadership

Operational Leadership

$21.99

Customers are increasingly demanding higher levels of speed and quality, yet leaders often focus mainly on reducing the costs of operations. This book outlines the needed evolution in leadership attitudes and behaviors in the key operational areas such as new product development, sales, operations, customer service, human resources, finance, and information technology.

Sales Technology: Making the Most of Your Investment

Sales Technology: Making the Most of Your Investment

$21.99

Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships. A variety of sales technologies exist such as customer relationship management (CRM) software, mobile sales force automation (SFA) applications, contact management software, and territory planning applications, to name just a few. In spite of the amount being invested in such technologies, however, few firms can claim to be enjoying performance improvements. In fact, the majority of companies are struggling to gain salesperson buy-ins and are failing to realize the intended return on investment (ROI). In addition, the introduction of such technological applications may cause stress to the sales force or disturb customer relationships. Against this backdrop, this textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then provides an exhaustive review of the factors that might lead to effective sales technology implementation and presents a managerially relevant conceptual framework, which illuminates the mediating pathways from using the system to salesperson productivity. Moreover, the textbook offers a wide array of key performance indicators (KPIs) that can be readily employed in order to monitor the progress and success of the implementation effort. Next, it offers a comprehensive method that executives can use to calculate the return on sales technology investment (ROSTI) in order to substantiate the business case for the technology. Finally, the textbook provides executives with a detailed three-stage process of sales technology implementation and discusses what essential work should be conducted in each stage.

Succeeding at the Top: A Self-Paced Workbook for Newly Appointed CEOs and Executives

Succeeding at the Top: A Self-Paced Workbook for Newly Appointed CEOs and Executives

$21.99

This workbook is designed for CEOs, Executives and Senior Managers who have been assigned to a new position with sufficient authority, if not a mandate, to enact change in the organization. Even in situations where there is no overt instruction to effect change, the New Executive is expected to improve the situation, which in fact means to change things. It is expected of him or her, wittingly or unwittingly. However, the high failure rate of New Executives can be explained either by a too-rapid rush to change, or, its opposite–waiting until it’s too late. New Executives lack a roadmap of how to proceed in a new position requiring change.
This workbook provides the roadmap from the beginning of the process to that point where the New Executive is safely ensconced in her position, with explanations and new ways of thinking about organizations and change, charts that illustrate subject matter and assignments that aid the transitions. The roadmap begins with the New Executive’s personal goals and expectations, as well as the expectations of the people hiring her. It proceeds to analyzing the situation and the organization, including its key players, and provides guidelines as to how to do so. Convincing others that he indeed knows what he is doing is based on the small changes he introduces. The roadmap then takes a bit of a detour and goes into some depth about key concepts in organizational behavior, concepts that if mastered can be very helpful for the New Executive in understanding what is the situation he faces.
Implementing a strategy and settling in brings the roadmap nearer to the end. The “end state”, however, is really what happens throughout her career as Executive and is as much a part of the roadmap as the various stages discussed in the book.

The Internationalists: Masters of the Global Game

The Internationalists: Masters of the Global Game

$21.99

In this groundbreaking book, author Catherine Scherer focuses on the critical characteristics of successful globalfacing professionals. She identifies the five key practices of successful “internationalists” and posits that acknowledging their unique capabilities and valuing those characteristics will have a profound affect on corporate mind-set and how global companies plan and execute the human element of their cross-border strategies. Using firstperson interviews and case studies, she illustrates the role of the internationalist and the results for global companies that recognize the importance of internationalists in leadership roles.

Based on academic research and extensive interviews with international executives on four continents, The Internationalists identifies the human problems common to international business ventures and analyzes them for lessons learned. From there, Scherer outlines human resources strategies for creating thoughtful and sensible international projects using the talents of those most capable of successfully carrying out cross-border ventures.

A “must read” for executives, global leadership teams, senior human resources professionals, international project managers and anyone contemplating an international career.