Mergers and Acquisitions: Turmoil in Top Management Teams

Mergers and Acquisitions: Turmoil in Top Management Teams

$21.99

This book provides executives with an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm’s long-term performance, the reasons why executives depart after an acquisition, and the effects of these departures on target company performance.

Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

$21.99

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during the this period.The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

$21.99

This book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan.

Conscious Branding

Conscious Branding

$21.99

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map?, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

The Small Business Controller

The Small Business Controller

$21.99

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed ‘how to’ guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers.

An Executive's Guide for Moving from U.S. GAAP to IFRS

An Executive’s Guide for Moving from U.S. GAAP to IFRS

$21.99

International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP. They are mandatory in Europe, Australia and South Africa. Canada, China, Brazil, Japan and India are planning to use them from 2011. Anybody interested in companies listed on the US stock exchanges needs to know something about them because hundreds of foreign companies are already using them to report in the US. Anybody interested in international business has to know these benchmark financial reporting rules. This book will explain the complex inter-relationships between the International Accounting Standards Board (the creator of IFRS), the Financial Accounting Standards Board (FASB) and the Canadian Accounting Standards Board (AcSB), their work programme and their plans for the future.
It will look at a series of central accounting issues such as revenue recognition, liabilities, pensions, off-balance sheet vehicles, impairment, intangible assets etc. and discuss how IFRS differ from US and Canadian GAAP. It will explain the organisational structure and background of the IASB and it will look at the potential impacts to financial reporting by American companies.

Sustainable Business: An Executive's Primer

Sustainable Business: An Executive’s Primer

$21.99

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization.This book is a brief introduction to sustainability as it applies to business and offers an overview of how sustainability is applied throughout the organization. Chapters are organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business.

Born Global Firms: A New International Enterprise

Born Global Firms: A New International Enterprise

$21.99

Congratulations to Knight and Cavusgil for winning the 2014 JIBS DECADE AWARD — …recognizing the most influential paper published in the Journal of International Business Studies one decade before the current conference. In order to be considered for the award, a paper must have been included among the five most cited papers published in the 2004 Volume of JIBS. This year’s winner is “Innovation, Organizational Capabilities, and the Born Global Firm” by Gary A. Knight and Tamer Cavusgil.” This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

$21.99

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Developing Winning Brand Strategies

Developing Winning Brand Strategies

$21.99

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.