China: Doing Business in the Middle Kingdom

China: Doing Business in the Middle Kingdom

$21.99

Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the “Middle Kingdom” into one of the world’s largest consumer markets and one of the world’s most productive centers of innovation. If you are interested in doing business in China, you’ll need this book.

This book details the history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts.

Strother takes you inside the requirements; what works; what won’t; and so much more.

As I Was Saying...Observations on International Business and Trade Policy, Exports, Education, and the Future

As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future

$21.99

With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark—an award winning and syndicated cartoonist—this exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities.Editorials by Michael Czinkota

Corporate Communication: Tactical Guidelines for Strategic Practice

Corporate Communication: Tactical Guidelines for Strategic Practice

$21.99

The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation.The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization’s communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.

Communication Strategies for Today's Managerial Leader

Communication Strategies for Today’s Managerial Leader

$21.99

Given that communication is the lifeblood of an organization, as a managerial leader you know you need to understand how to use communication strategies to build your team to achieve organizational objectives. Too often, though, you might feel as though you have moved into this managerial leadership role without the training to improve your communication skills. This book provides that training and the communication principles that are so critical for today’s managerial leader.

Inside, you’ll learn how to build a solid foundation while learning real strategies to enhance your written, oral, and interpersonal communication skills. Most research has stated, and the author has found true in her own managerial leadership roles, that a leader spends the majority of his or her day interacting with others. As a managerial leader, you often face challenging situations such as determining how to inspire a shared vision about goals and objectives, building trust within your unit, listening with an open mind, giving feedback, and encouraging collaboration.

This book doesn’t just focus on the important written and oral communication skills but also on interpersonal communication, which is equally important. Leaders need to build teams and maintain relationships with all stakeholders. The best way to make that happen is through skills such as listening, asking questions, and giving feedback.

Pricing Segmentation and Analytics

Pricing Segmentation and Analytics

$21.99

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing.Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist’s viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; the common assumptions regarding the customer population’s willingness- to-pay are discussed along with the price-response functions that result from these assumptions; examples from several industries and organizations; dynamic pricing, with a special emphasis on the most common application–markdown pricing; the new field of customized pricing analytics, where a firm responds to a request-for-bids or request-for-proposals with a customized price response; and the relevant aspects of behavioral science to pricing. Additional examples include the asymmetry of joy/pain that customers feel in response to price decreases/increases.

Setting Performance Targets

Setting Performance Targets

$21.99

Clearly, even in archery, hitting the target is more than just will and effort but rather judgment, ability and the likelihood of hitting the target under environmental conditions. This book discusses not only the science but also the art of target setting.
Targets are an important part of our work life, whether we are setting them or meeting them. Target setting forms part of the budgeting process and the performance management of business units and individuals. Unfortunately the behavioral impacts of target setting on performance are not well understood, and this can lead to serious consequences such as game playing. Target setting is an under-researched area. This book will help you fill the gap in target setting for performance. The pivotal issue in target setting is that it is an art as well as a science. Perhaps more of an art, requiring a balance between the psychologies of the people taking initiatives, the science of estimating probabilities and aligning with strategies, coupled with the effects of incentives. Another feature of this book is how the authors drew on ideas and research across disciplines, which is rarely done in this field. Inside this book, you will be introduced to some of the important methods in target setting such as forecasting, sensitivity analysis, and probability analysis; all of which include practical examples to show how these techniques can be directly applied. In the end, you’ll learn how interrelated the various parts of organizational activities are and how they impact on each other, which is important since target setting must include an understanding of the organizational context (e.g., people, competitive environment, structure, strategy) as well as the impact of incentive compensation and information flows.

Trade Promotion Strategies: Best Practices

Trade Promotion Strategies: Best Practices

$21.99

Globalization has revolutionized how trade is now conducted. New opportunities have been created coupled with higher risks and increased competition, and firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To help you and anyone involved in national trade promotions, this book will flush out smart strategies.

Inside, you will learn about how other national trade promotion organizations have developed innovative strategies and incentives. Some of the most effective examples have been selected and presented as case studies, and throughout the book, you will learn just how a select group of trade promotion organizations have become relevant partners to their export oriented enterprises.

The Strategic Management of Higher Education Institutions:Serving Students as Customers for Institutional Growth

The Strategic Management of Higher Education Institutions:Serving Students as Customers for Institutional Growth

$21.99

If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book. Inside, the author smartly examines the needs of learners in the 21st century, the rise of for-profit highereducation institutions, and the technological innovations impacting postsecondary education. Kazeroony provides examples of administrative processes and how to satisfy regulatory agencies standards to take advantage of a particular marketing niche for attracting students. He addresses the changing environment of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provides a summary of findings and additional recommendations.

Conversations About Job Performance: A Communication Perspective on the Appraisal Process

Conversations About Job Performance: A Communication Perspective on the Appraisal Process

$21.99

Organizational appraisals systems are often ineffective and result in unnecessary spending on the part of a company and unnecessary anxiety on the part of employees. Written for practitioners and advanced students, this book presents an alternative approach to the performance appraisal process that focuses on communication rather than evaluation. In this communication-centered approach to performance, the appraisal process is designed to facilitate meaningful and open interaction between employees and their supervisors.

Global Supply Chain Management

Global Supply Chain Management

$21.99

Thanks to the development of internet- and network-based information and communication systems, virtually every product and service produced today has a supply chain that extends around the globe. For the last twenty-five years, companies such as Wal-Mart, Dell, and Toyota have enjoyed strong competitive advantages in their respective markets as a result of their world-class supply chains. As the supply chain increasingly lengthens, managers at all levels of the organization must understand the unique challenges of working with suppliers and customers located around the world–and the opportunities that can build new competitive advantages. This book will introduce readers at all levels of experience to cutting-edge methods and strategies for global sourcing and global distribution through the discussion of current research and case study vignettes from companies in every corner of the world.