The Economics of Networks and Digital Platforms

The Economics of Networks and Digital Platforms

$31.99

Step into the future of business with this essential guide to the digital economy, where network effects and data-driven strategies are rewriting the rules of success for industry leaders.

This textbook comprehensively explores network economics, focusing on digital platforms and ecosystems. It delves into the fundamental principles of network effects, where the value of a service increases as more people use it, and examines various pricing models essential in network-based businesses. Governance is another critical aspect, emphasizing the importance of establishing trust and reliable management practices within digital platforms. By the end of this book, you’ll feel confident in your understanding of these complex topics.

The book highlights the pivotal role of data in the network economy and keeps you abreast of the latest trends in the network and platform economy. It showcases how these trends, such as the increasing influence of data and network effects, are shaping the future and significantly influencing the present landscape. Key examples include industry giants like Google, Amazon, Facebook, Uber, and Airbnb, which are at the forefront of leveraging network effects and data to dominate their respective markets. This book lets you feel informed and ready to navigate these trends.

Designed for students and professionals alike, this textbook combines theoretical foundations with practical insights, making it a valuable resource for understanding the dynamic world of digital platforms. Whether you’re studying economics, business, or technology, this book provides the knowledge and tools needed to navigate and succeed in the evolving digital economy.

Have You Ever Had a Boss That...: Succeeding in a Dysfunctional Workplace

Have You Ever Had a Boss That…: Succeeding in a Dysfunctional Workplace

$31.99

In today’s corporate landscape, professionals at every level—from early-career to senior executives—face the challenge of working with difficult managers.

Have You Ever Had a Boss That…:Succeeding in a Dysfunctional Workplace provides actionable strategies to help you not only cope but excel in even the most dysfunctional environments. Drawing from extensive research and real-life experiences, this book explores different types of difficult managers and offers tailored advice for thriving at every career stage.

Whether you’re just starting out, managing a team, or leading an organization, this essential guide will equip you with the tools to navigate workplace challenges and build lasting success.

Doing Business in Germany, Second Edition: How to Work Successfully with Germans

Doing Business in Germany, Second Edition: How to Work Successfully with Germans

$34.99

Unlock the secrets of German business success with this essential guide for global executives and aspiring international business leaders.

Andra Riemhofer, a renowned business development consultant and lecturer, delivers a powerful roadmap for navigating the intricacies of German business culture.

In this groundbreaking book, you’ll discover:

  • Why seemingly minor cultural differences can make or break multimillion-dollar deals.
  • How to decode the German decision-making process and use it to your advantage.
  • Strategies for turning potential cultural clashes into opportunities for growth.

Unlike theoretical textbooks, Doing Business in Germany offers vivid anecdotes and practical insights that bring German business culture to life. Riemhofer’s unique blend of strategic acumen and cross-cultural expertise provides readers with actionable intelligence for success in the German market.

From virtual meetings to high-stakes negotiations, this book equips you with the tools to:

  • Navigate trade shows and face-to-face meetings with confidence.
  • Secure contracts by aligning with German business values.
  • Build lasting relationships with German partners, clients, and colleagues.

This indispensable guide is a must-read for C-suite executives expanding into German markets, MBA students specializing in international business, and any professional seeking to gain a competitive edge in Europe’s largest economy.

Don’t let cultural misunderstandings cost you time, money, and opportunities—arm yourself with the knowledge to thrive in the German business landscape.

What Everyone Should Know About Business: A Primer

What Everyone Should Know About Business: A Primer

$31.99

This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.

Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.

Theory is matched with game-changing realities in today’s business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.

Deception and Financial Mayhem: The Promise of Blockchain Technology

Deception and Financial Mayhem: The Promise of Blockchain Technology

$31.99

Deception and Financial Mayhem explores whether the corporate psychopath accountant can be identified, modeled, and ultimately constrained.

This book extensively discusses accounting fraud, including recent accounting scandals, and its relationship with Corporate Governance. Major accounting fraud models, including The Fraud Triangle, are examined and the lens of The Dark Triad (Machiavellianism, Narcissism, Psychopathy) is also presented to better understand the perpetrators of accounting fraud.

Utilizing the Levenson’s Self-Report Psychopathy Scale, a multiple regression model known as the ‘Corporate Psychopath Equation’ is proposed to potentially identify psychopathic tendencies in accountants and auditors. The foundational aspects of blockchain technology are covered along with its potential to prevent accounting fraud.

The authors outline automation technologies and ‘People-Centric Approaches’, including the Sheikh Maniar Crowe Anti-Fraud Culture Builder–which can potentially foster an ethical culture and deter accounting fraud until the blockchain technology becomes ubiquitous. Finally, perpetual vigilance is advised, even as the specter of the corporate psychopath accountant may diminish.

Strategic Sustainable Supply Chain Management: Implementation

Strategic Sustainable Supply Chain Management: Implementation

$34.99

This 3rd edition book provides a multi-perspective approach to strategic sustainability and value chains to allow understanding from various disciplines and professional backgrounds.

Some of the key features of this second volume include a how-to guide on implementation for strategic sustainable supply chain management (S3CM):

  • Short vignettes of important trends along with relevant management issues;
  • Evidence-based management examples from leading multinational companies, as well as small and medium enterprises spanning supply chains;
  • Reference to appropriate tools, emerging technology, and practices;
  • Chapter action items for the reader to take a deeper look at integration opportunities involving sustainability and supply chain management;
  • An action-learning approach to applying concepts and tools so readers from any functional perspective can implement and manage sustainability projects;
  • And guidelines on how to move forward with your supply chain sustainability initiative.

Strategic Sustainable Supply Chain Management: Foundations

Strategic Sustainable Supply Chain Management: Foundations

$34.99

This 3rd edition book provides a multi-perspective approach to strategic sustainability and value chains to allow understanding from various disciplines and professional backgrounds.

Some of the key features of this first volume include a how-to guide on foundational information for strategic sustainable supply chain management (S3CM):

  • Short vignettes of important trends along with relevant management issues;
  • Evidence-based management examples from leading multinational companies, as well as small and medium enterprises spanning supply chains;
  • Reference to appropriate tools, emerging technology, and practices;
  • Chapter action items for the reader to take a deeper look at integration opportunities involving sustainability and supply chain management;
  • An action-learning approach to applying concepts and tools so readers from any functional perspective can implement and manage sustainability projects;
  • And guidelines on how to move forward with your supply chain sustainability initiative.

The Agile Equilibrium: Balancing Organizational Freedom and Structure

The Agile Equilibrium: Balancing Organizational Freedom and Structure

$31.99

Struggling with bureaucracy and rigid structures? Wondering how to balance freedom and control in your organization?

The Agile Equilibrium delivers a practical, research-backed framework to help leaders, entrepreneurs, and teams thrive in today’s fast-changing world.

  • Master the balance between agility and stability to drive innovation without chaos.
  • Learn from real-world examplesacross public, private, and academic sectors.
  • Boost team dynamics & workplace satisfaction with actionable strategies.
  • Transform your leadership approach with cutting-edge management insights.

Whether you’re a manager, entrepreneur, or student, this book provides the tools to create a more adaptive, high-performing organization.

Get your copy today and start leading with agility and confidence!

Corporate Relationship Management Strategy

Corporate Relationship Management Strategy

$28.99

This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.

It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.

The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

Patterns in Brand Monitoring: A Scientific Approach to Brand Protection Analysis

Patterns in Brand Monitoring: A Scientific Approach to Brand Protection Analysis

$41.99

The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.

Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.

Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.

The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.