Building a Marketing Plan: A Complete Guide

Building a Marketing Plan: A Complete Guide

$21.99

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage.The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

Cost Management and Control in Government: Fighting the Cost War Through Leadership Driven Management

Cost Management and Control in Government: Fighting the Cost War Through Leadership Driven Management

$21.99

Dr. Geiger gives us tools to attack the issue proactively, providing an attractive alternative to reacting to the budget cuts we all know are coming.– Ms. Anderson is a certified defense financial manager and a member of The American Society of Military Comptrollers. She is currently employed as the Director for Revolving Funds at the Department of Defense. Government organizations spend enormous amounts of money. They employ a large percentage of the work force. They have an undeniably huge impact on the national economy and wealth. Yet they are, for the most part, unmanaged. What passes for management is a combination of oversight and audit. Oversight is primarily reactive: offering negative feedback for failures and demanding additional rules and regulations to prevent reoccurrences. Audits look for “bright line” discrepancies and clear violations to those rules and regulations. Government operations are often criticized for “waste and mismanagement.”Yet the current situation, unfortunately, can best be described as one of “un-management” rather than “mis-management.” Government can run better. The purpose of this book is to look at how government can move from “rule driven” to “leadership driven” management. Specifically, it will document and discuss specific examples of successful cost informed decision making and cost management and control in government. It will also delineate the requirements of such success and explore the special needs of transforming the management culture of government from its well embedded past practices to a new paradigm of leadership driven management.

Managerial Economics: Concepts and Principles

Managerial Economics: Concepts and Principles

$21.99

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production/operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment. This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are presented in form of simple conceptual models. The text includes key elements from the economics of consumer demand and the economics of production. The book discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms. Market price quantity equilibrium, competitive behavior, and the role of market structure on market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of the generic problems that create the need for regulation and possible remedies for those problems. Although the academic literature of managerial economics often employs abstract mathematics and large corporations create and use sophisticated mathematical models that apply economics, this book focuses on concepts, terminology, and principles, with minimal use of mathematics. The reader will gain a better understanding of why businesses and markets function as they do and how those institutions can function better.

Design, Analysis, and Optimization of Supply Chains: A System Dynamics Approach

Design, Analysis, and Optimization of Supply Chains: A System Dynamics Approach

$21.99

Intended for an audience of graduate students, executive MBA students, and mid-to upper level government and corporate managers, Design, Analysis and Optimization of Supply Chains: A System Dynamic Approach examines the complexity of the types of organizations that comprise a modern supply chain, the problems that arise as a result of this complexity, and the solutions and analytical approaches available to managers that can help resolve these real world problems and dilemmas. The modern enterprise, be it a large corporation or a government agency, has two key dimensions of complexity: static and dynamic. The static complexity refers to the remarkable number of companies and agencies that enable delivery of the product or service. A static “snapshot” of this end-to-end enterprise would reveal hundreds if not thousands of companies involved in the supply network and many additional firms involved in the distribution and delivery to customers. Planning, communication, coordination and execution of this large system network is fundamentally challenging just because of the sheer size. This large, extended network represents the static complexity. The dynamic complexity arises from the difficulty of managing the performance of this extended enterprise over time. This requires having the appropriate metrics to track performance over time, the management skills to develop strategies, the ability to collect and monitor the correct data for true visibility, and the recognition and understanding of the long lags between actions and results. Design, Analysis and Optimization of Supply Chains: A System Dynamic Approach incorporates real-world examples and cases, representing actual complex enterprise systems including firms involved and with long lead times, to illustrate the multi-faceted activities occurring within a modern supply chain and the challenges they pose to managers. Simulation and optimization techniques are introduced and used to develop strategies for improved performance.

Process Mapping and Management

Process Mapping and Management

$24.99

This book provides a blueprint of how to develop a discipline for process management that applies to any type of orientation.

As the economy moves toward a services orientation, companies are struggling with how to improve their offerings. Process management is a key component of the services that companies provide, and author Sue Conger has written a helpful tool to learn more of this key component now helping companies around the world.

This book has three main parts: mapping, improvement, and error-proofing and metrics. In the first part—mapping—the reader will learn how to map a process so that the map is immediately understandable for identifying the roles, work steps, and automation support used in process delivery. The second part improvement—provides a series of techniques for defining, prioritizing, and analyzing problems from several perspectives. The first perspective is called “leaning,” and its purpose is to remove waste from an existing process. The second perspective is “cleaning,” during which the remaining steps following leaning are analyzed for possible improvement. The third perspective is “greening,” which explores opportunities and trade-offs for outsourcing, coproduction, and environmental improvements related to the process.

The final part of the book—error-proofing and metrics—presents several techniques for ensuring risk mitigation for the new process and for measuring changes that define their impacts and discusses a method for proposing changes to executives in a “case for change.” And throughout this book, Conger provides a blueprint of how to develop a discipline for process management that applies to any type of orientation.

Effective Financial Management: The Cornerstone to Success

Effective Financial Management: The Cornerstone to Success

$21.99

In a fast changing world, brimming with social and economic uncertainty, financial information plays a vital role in the life of an organization and does so with two sets of eyes. One set looks back to see what has happened. This is the accounting function, which is simply about the recording of events and the production of the financial reports that satisfy the stewardship responsibility of management. The other set looks forward to determine the most appropriate strategic direction for an organization, guiding managerial actions, motivating behaviors, and creating and supporting the cultural values necessary to achieve an organizations strategic objectives. This book is all about the second set of eyes, which are the lenses of STRATEGIC FINANCIAL MANAGEMENT, that help organizations plot their way through an environment filled with opportunities and dangers. For students, aspiring managers as well as those who already have management responsibilities this book provides an insight, through the eyes of the characters of a start-up company, of some of the ideas and models that help to identify the possible strategies capable of maximizing an organization’s value, which is the same as making the owners as wealthy as possible, to determine how to finance the organization in the most proper way, to allocate the collected capital in the most effective way, to monitor the implementation of the chosen strategy to see whether it is meeting the planned objectives, and to reasonably decide on the reinvestment and distribution of profits.

Orchestrating Supply Chain Opportunities: Achieving Stretch Goals, Efficiently

Orchestrating Supply Chain Opportunities: Achieving Stretch Goals, Efficiently

$21.99

Efficient planning and superior execution against clear objectives is the way companies operate best. For many companies, the planning process is carefully orchestrated, objectives are set, budgets are negotiated, resources are allocated, and then it’s up to the organization to execute. But what happens when the unexpected occurs? Say, an event occurs that throws the status quo into turmoil. What if your business declines by 40% in 1 month, what do you do? Conversely, what if your demand spikes by 50% in just a few months, what then? Suppose a natural disaster happens, or a new technology creates a significant, but unplanned opportunity? We call these events ‘stretch opportunities’. This book will focus on strategic thinking and tactical examples of how best to prepare for such events. We will outline common themes across all such challenges. We will introduce three key management concepts: Flexibility, Agility and Real Options. We also include a specific chapter on how to structure supply chains to capitalize on stretch opportunities and we provide specific tactical frameworks to build in agility, flexibility and real options into a supply chain. We will end with a checklist that managers can use to ensure that the right questions are asked in developing supply chains so that the ability to “surge” at profitable opportunities is nourished.

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

$21.99

In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, we want to demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, we aim to provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, we wish to provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.

Business Intelligence: Making Decisions Through Data Analytics

Business Intelligence: Making Decisions Through Data Analytics

$21.99

This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.

Building Organizational Capacity for Change: The Leader's New Mandate

Building Organizational Capacity for Change: The Leader’s New Mandate

$21.99

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach taken by the leader or leaders is to direct or control the organizations’ reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.
This book offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.