Marketing Your Value: 9 Steps to Navigate Your Career

Marketing Your Value: 9 Steps to Navigate Your Career

$21.99

“This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.” –Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College

“In the tradition of What Color is Your Parachute and What Should I Do With My Life?, Marketing Your Value: 9 Steps to Navigate Your Career is likely to be invaluable to anyone who is entering the job market, considering a change of direction, or advising those who are.” –William Pannapacker, PhD, Professor of English, Director of the Andrew W. Mellon Foundation Scholars Program in the Arts and Humanities, Faculty Director of the Great Lakes Colleges Association’s Digital Liberal Arts Initiative, Hope College

Navigating the chaos in today’s global marketing place, including global unemployment and underemployment, the digital revolution, and technological advancements, requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their selfawareness, build a compelling brand, and then communicate their message in a clear and consistent fashion.

This book explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career.

Engaging Millennials for Ethical Leadership: What Works For Young Professionals and Their Managers

Engaging Millennials for Ethical Leadership: What Works For Young Professionals and Their Managers

$21.99

“[This book] brings broad perspective to the discussion of millennials at work. As organizational models continue to evolve, her analysis points to more robust, values-based talent development strategies that optimize engagement and performance. This is essential reading for all who believe that unyielding integrity is the ultimate competitive advantage.”—Susan P. Peters, Senior Vice President, Human Resources, GE “In this book, McManus sheds highly focused and well-grounded light on this issue with respect to how to best prepare today’s emerging leaders to handle the ethical challenges they are likely to face at work. It is a must read for educators, managers, coaches and trainers who face this emerging challenge.”—Edward J. Conlon, Sorin Society Professor of Management & Director, Notre Dame Deloitte Center for Ethical Leadership, Author of Getting It Right: Notre Dame on Leadership and Judgment in Business

By 2020, half of America’s workforce will be millennials. In this era of transparency and accountability, explorations of effective organizations are inseparable from considerations of ethical leadership. Engaging Millennials for Ethical Leadership provides strategies for optimizing performance, drawing on emerging research and complemented with perspectives gleaned from students at a top-tier business school and from a diverse group of corporate executives. Please enjoy a webinar created for Notre Dame Alumni Association by McManus based on her book.

Strategic Management: An Executive Perspective

Strategic Management: An Executive Perspective

$21.99

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage.
Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

Capital Budgeting

Capital Budgeting

$21.99

Capital budgeting is an important part of the financial management of a business organization. It is a process that business houses use to evaluate an investment project. The decision of whether to accept or deny an investment project is capital budgeting decision. This is important because it determines the long-term economic and financial profitability of any investment project and lays down the future success of a business.

Capital Budgeting aims to develop not only an understanding of the concepts of capital budgeting but also to provide its practical application to help students learn both theory and practice of capital budgeting used in the financial management of a business organization. It analyzes the capital budgeting practices of corporate enterprises in India in diverse sectors, on comparative basis, in order to provide the reader a better insight into the various issues and challenges regarding capital budgeting management.

Responsible Governance: International Perspectives For the New Era

Responsible Governance: International Perspectives For the New Era

$21.99

Leaders must develop new governance models and capabilities if they are to successfully steer their communities through the whitewater rapids of the newly emerging era of social digital connectivity and global dynamic complexity.

This new edited book deals with perspectives, debates and case studies illustrating the dynamic complexity of corporate governance in global business now and in future. These are pivotal matters with which leaders and stakeholders must become familiar if they are to be successful in the network age where there are indicators of ‘democratization’ trends, rising levels of ‘shareability’ amongst groups of ‘prosumers’, wider accessibility to information enabling greater scrutiny and accountability or regulation as well as greater surveillance at all organizational levels.

With enhanced communication, there are other perceived shifts in political and economic power blocs. This new book indicates specifically how leaders may recognize, review, unlearn old or unhelpful ways of working, the better to reframe the vision and learn new ways to react to these new factors.

Creating Effective Sales and Marketing Relationships

Creating Effective Sales and Marketing Relationships

$21.99

This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses how and why conflict and /or separation has grown between these two groups, even though to the outside world they appear to be a single group. The book considers how collaboration between sales and marketing can impact positively on a company’s competitive advantage, and what the senior management role should be in creating and facilitating the smooth running of their sales and marketing functions. The book also discusses the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote closeness, as well as a review of the role of communication, formal and informal, in improving collaboration. Finally, the book explores how sales and marketing can become more competitive in the face of a dynamic and borderless market, and where lead generation is less important than building long-term relationships with customers. The book has an action-oriented perspective throughout, providing the reader with checklists and diagnostics as the basis for evaluating their own companies and identifying directions for improvement. As the book develops its theme, key points will be reinforced with company examples.

Business Applications of Multiple Regression, Second Edition

Business Applications of Multiple Regression, Second Edition

$21.99

This second edition of Business Applications of Multiple Regression describes the use of the statistical procedure called multiple regression in business situations, including forecasting and understanding the relationships between variables. The book assumes a basic understanding of statistics but reviews correlation analysis and simple regression to prepare the reader to understand and use multiple regression.

The techniques described in the book are illustrated using both Microsoft Excel and a professional statistical program. Along the way, several real-world data sets are analyzed in detail to better prepare the reader for working with actual data in a business environment.

This book is a useful guide to managers at all levels who need to understand and make decisions based on data analysis performed using multiple regression. It also provides the beginning analyst with the detailed understanding required to use multiple regression to analyze data sets.

Data Sets to Accompany the Book Available to Download HERE.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

$21.99

The subject of ethics within the commercial environment has gone beyond its traditional application due to three primary factors and a host of additional elements. Existing and potential global managers need to be aware of the ramifications of limiting the conventional vision of ethical applications to their operations as the scope of the modern rendition of the term has changed. It has morphed into a wider more extensive meaning having a greater effect on the successful performance of transnational companies than ever before. Although a good start, international firms can no longer be satisfied with simply orchestrating a code of conduct to combat laps in ethical considerations – a historical defensive or reactive approach. It has become a judgment mechanism, part of the applied criteria that both consumers use to measure a company alongside the quality and price of the products and services they offer. Even potential employees question the ethical standing of the firms they wish to join. Managers need to get positively proactive as ethical related areas have exploited in importance as value added elements in the corporate mix. The peripheral limbs on the morality tree, corporate social responsibility and responsible management, have matured into major branches eclipsing the issues fundamental ethical roots from which they grew. They have to be more deeply integrated into strategic determinations and tactical actions. Decent acceptable conduct is not a sideline issue any more. It is a major contributor while also remaining as a significant deterrent to managing a successful sustainable global enterprise.