Thriving in a Data World: A Guide for Leaders and Managers

$31.99

Currently, every company, no matter its size, is data-driven in one way or another; using data to improve customer experience, as a new value stream, and to stay competitive. However, many business leaders, professionals, and students—such as executives, business analysts, UI/UX designers, project managers and marketing teams —are forced to interact with data and those who generate data, without being taught the general competencies needed to feel comfortable having these conversations.

This book focuses on the foundations needed to be successful in managing and engaging with data analytics initiatives, bridging the gap between creators and users of data. As a management reference guide, it discusses the different types of data strategy needed for succeeding with data, covering topics such as data team composition, types of data analytics, the importance of data storytelling, and identifying data ROI.

Framed by the author’s personal story, the trove of information is made tangible through the compelling narrative with its unprecedented accessibility and readability for a non-technical audience.

If you suffer from fear of data, anxiety around conversations with technical teams, this practical approach book can help with actions you can start implementing right away.

Mastering Options: Effective and Profitable Strategies for Investors

$28.99

Mastering Options: Effective and Profitable Strategies for Investors is essential reading for beginners to the world of options. It explains the essentials of option and hedging strategies that will empower you to earn attractive profits.

Primarily aimed at undergraduates and retail investors, it opens the door to a world of unlimited profits with limited risk. In concise language, augmented by relevant graphics, the key trading tools available to investors using online option trading platforms, are explained in detail.

Chapter by chapter, this book builds up a complete understanding of the essential building blocks of options investing, including covering key charting techniques using technical analysis tools.

Here’s what you learn from Mastering Options:

  • The characteristics of an option.
  • Types of options and common terms.
  • The underlying principles of options investing.
  • Insights into why you should invest in options.
  • Option strategies that consistently make profits whilst managing risk exposure.
  • Case studies illustrating each strategy.

This book exposes the myth that investing in financial options is an impenetrable mystery.

Emergency Management for Healthcare, Volume V: Writing an Emergency Plan

$28.99

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.

This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.

Emergency Management for Healthcare, Volume IV: Staff Education

$31.99

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.

This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.

Strategic Development of Technology in China: Breakthroughs and Trends

$31.99

This book explores the development of technology hotspots and the difficult problems encountered in easy-to-understand language and introduces the startups in the related fields.

It also shows how these key technologies solve the pain points of the industry, the background of the founding teams and the choice of business models through real-life cases. This book can be used as a quick reference manual, allowing you to spend the shortest time to understand the hot topics in the global technology circle in the two years since the outbreak of the COVID-19 epidemic.

Through the business cooperation with the Chinese tech community over the years and the close ties with technology companies from other countries, the author introduced:

  • China’s science and technology ecology,
  • China’s tech advantages,
  • Made in China 2025,
  • The top 10 tech advances in China in 2021.

In addition, this book will introduce the latest advances and startups in China in related technological fields, so readers can have a more comprehensive understanding of China’s tech development priorities in the next 5 to 10 years.

The relevant topics in this book are also provided with video versions.

Enhanced Enterprise Risk Management

$41.99

The performance and survival of a business in a global economy depends on understanding and managing the risks–external and those embedded within its operations.

It is vital to identify and prioritize significant risks and detect the weakest points. Adding other elements to an essential ERM program, such as PESTEL and Porter’s 5 forces, treatment plans, scorecards, the three lines of defense (3LoD) components, and process improvements (six sigma, 8D, etc.) significantly increases the ERM success rate.

The authors outline a comprehensive strategy to designing and implementing a robust and successful ERM program – and not just successful in implementation but also yielding enormous returns for the organizations that implemented this enhanced ERM program.

Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications

$31.99

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.

There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.

The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Ethical Voices: Practicing Public Relations with Integrity

$37.99

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.

When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.

Ethical Voices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.

The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies.

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

Am I Doing This Right? Foundations for a Successful Career and a Fulfilling Life

$41.99

“This book bridges the gap between college and career. Its large survey and array of smart tips will help put any young person on a path to professional accomplishment and personal fulfillment.” —Daniel H. Pink, #1 New York Times bestselling author of THE POWER OF REGRET

“Leadership doesn’t have to be mysterious. This book shares the wisdom of hundreds of leaders and outlines a plan for anyone brave enough to step up and do the work.” —Seth Godin, Author, Linchpin

“A must read for new professionals or anyone looking to make a change in their careers! Am I Doing This Right offers practical and timely knowledge, researched by the experts in the field.” —Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author

This book was written for everyone who has ever wondered, am I doing this right? when thinking about their lives and careers.

Leveraging the collective experience of hundreds of professionals, this book is the ultimate early career desk reference! When readers finish reading, it is not the end, but the beginning of a successful career and a fulfilling life.

Write in the margins, highlight key insights, answer questions, and come back to this book often as your career grows!