Start-Ups DECLASSIFIED: An Insider's Playbook for Success

Start-Ups DECLASSIFIED: An Insider’s Playbook for Success

$34.99

This book is about increasing the probability of success–a playbook for entrepreneurs.

You’re an entrepreneur and should already be thinking about how to get rich – filthy rich – before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep.

Start-Ups DECLASSIFIED can help. It’s a must read because it describes the real start-up process based on actual cases – not “theories” about how to create, grow or exit start-ups. The book offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting – as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience. It’s a practical book full of insider analyses, observations and lessons from start-up cases where the author was “in the room.”

This book describes the real start-up process – not the one described by pundits or the uninitiated – followed by the steps necessary to cut through the articles, books and TED talks about how to “do” start-ups. Start-Ups DECLASSIFIED is a playbook for entrepreneurs.

Start-Ups DECLASSIFIED says the quiet things out loud. The book is about increasing the probability of success. It leapfrogs the nonsense that permeates startup myths and movies. If you’re a serious entrepreneur, you will love this book.

Biology Bias: The Real Reasons Behind Our Decisions

Biology Bias: The Real Reasons Behind Our Decisions

$41.99

This book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.

Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and business strategies. It’s a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior; business leaders seeking a 360° perspective on human behavior to create more effective organizations; and educators and students interested in cutting-edge research in marketing and psychology.

Written by Professor and researcher, Gill Merrill, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process.

Understanding the true drivers of consumer behavior is crucial to improving campaign performance. The Biology Bias offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.

The Contingent Professor: Advice for Adjuncts

The Contingent Professor: Advice for Adjuncts

$34.99

Unlock the College Classroom and Make a Lasting Impact

Are you a working professional intrigued by the idea of teaching college students but uncertain about stepping into the role of an adjunct professor? The Contingent Professor: Advice for Adjuncts offers a no-nonsense, insider’s guide to transforming your knowledge and experience into effective, impactful teaching.

Drawing from insights shared in The Contingent Professor podcast, Daniel Martínez and Robert Sanford bring you straight talk, and actionable advice collected from years in the trenches of higher education. This book covers everything an aspiring adjunct needs to know—from engaging students and designing insightful lessons to navigating the academic world as a part-time instructor.

Whether you’re a seasoned professional, new to teaching, or already a full-time faculty member looking to deepen your impact, The Contingent Professor offers practical strategies to help you overcome challenges, inspire students, and thrive in the classroom. This book empowers you to leave a lasting impact on the next generation of professionals while adding new dimensions to your own career, making every teaching moment meaningful and rewarding.

Unleashing AI: Harnessing Artificial Intelligence for Business Success

Unleashing AI: Harnessing Artificial Intelligence for Business Success

$41.99

Unleashing AI: Harnessing Artificial Intelligence for Business Success is a comprehensive guide for business leaders, professionals, and entrepreneurs looking to understand and leverage the transformative potential of AI technologies.

Unleashing AI is an actionable resource that equips the readers with the knowledge and strategies to harness the power of AI for competitive advantage. This book goes beyond the hype and technical jargon, offering a clear and accessible exploration of AI’s applications, implementation challenges, and ethical considerations. It reviews the fundamental concepts of AI, its applications across various business functions, and the ethical considerations associated with its deployment. Through detailed chapters and practical insights, readers will gain a deep understanding of how to integrate AI into their business strategies to drive innovation, efficiency, and competitive advantage.

By combining expert insights, and practical frameworks, Unleashing AI empowers readers to navigate the AI landscape, identify opportunities, and develop effective AI strategies aligned with their business goals.

The eMBA Coach Playbook: Preparing Future-Ready Leaders

The eMBA Coach Playbook: Preparing Future-Ready Leaders

$31.99

The eMBA Coach Playbook: Preparing Future-Ready Leaders is a toolkit for leaders, high-performers, and executive coaches. Create positive impact through gold-standard leadership. Skillfully navigate continuous change to unlock opportunity. Join the ranks of the future-ready, so that you can lead with a mindset of generativity and compassion.

This reusable playbook covers 52 topics chosen from over twenty years of study and practical application with thousands of clients, leaders, and MBA students and graduates:

  • Module 1. Insight and Awareness: Wayfinding to the North Star
  • Module 2. Inquiry & Alignment: Grounding in the Face of Change
  • Module 3. Integration & Action: Communicating Strategic Transformation

Use this as a self-guided companion to coach yourself, your clients, and your teams on how to create innovative solutions and leave your organization–and the world–better than you found it.

Leading Together: Unlocking Relational Leadership Mastery

Leading Together: Unlocking Relational Leadership Mastery

$28.99

Leading Together: Unlocking Relational Leadership Mastery explores the shifts in workplace dynamics and leadership paradigms in a volatile, uncertain, complex, and ambiguous (VUCA) world. The book reveals how traditional hierarchical models fall short in addressing modern organizational challenges and argues for a leadership approach focused on collective efforts and deep, authentic relationships through Relational Leadership theory.

Grounded in rigorous academic research and practical insights, this book is a hands-on guide for leaders seeking to build engaging, high-performing cultures. The relational leadership model, highlighted in this book, moves beyond outdated leader-follower manager-subordinate dynamics, advocating for leadership as a shared process where all stakeholders feel valued, and feel the company adds value to them rather than just expecting it from them.

In a world reshaped by the COVID-19 pandemic, technological advancements, and shifting labor dynamics—where The Great Resignation, massive turnover, Quiet Hiring, worsening engagement, rising toxic cultures, and demands for psychological safety at workplace dominate discussions—the book offers insights for leaders to navigate uncertainty, foster positive, trust-based cultures, and achieve sustainable success.

Climate-Ready Business: Responsible Growth and Profitability

Climate-Ready Business: Responsible Growth and Profitability

$31.99

The pressure on the private sector to act on climate change is immense – and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs off the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.

This book provides the definitive blueprint for this urgent transformation. It is an actionable, step-by-step guide for business practitioners on how to develop and implement a comprehensive climate-readiness strategy. Readers will discover how to assess and manage the risks of climate change for their companies, spot and capitalize on new business opportunities linked to tackling – or adapting to – climate change, collaborate effectively with stakeholders, navigate upcoming regulations, build company-wide support for climate initiatives, and use these experiences to prepare for future challenges faster than competitors.

This book will be of value to executives, board members, and employees at companies of all sizes, corporate sustainability officers, and all business professionals, policymakers, political activists, entrepreneurs, and intellectuals who believe in the power of business to help society respond to climate change.

AI in the Boardroom: Preparing Leaders for Responsible Governance

AI in the Boardroom: Preparing Leaders for Responsible Governance

$37.99

Why Every Corporate Leader Needs This Book to Master AI Governance

AI is reshaping industries faster than most leadership teams can adapt. Companies with strong digital and AI capabilities are outperforming peers by two to six times in Total Shareholder Return. The gap is widening as leaders compound their advantages, making it increasingly difficult for others to keep pace. Without proper governance, directors expose their organizations to costly failures. AI in the Boardroom equips leaders with the frameworks and tools to harness AI’s potential responsibly, drive innovation, and avoid costly missteps.

This book provides:

  • An essential guide to the twelve foundational AI techniques with real-world commercial applications that board members need to understand.
  • Insight into why most companies are not AI-ready due to immature data governance, along with actionable strategies to close this critical gap.
  • A comprehensive AI governance framework that addresses AI-specific risks, which often fall outside the scope of traditional ERM frameworks.
  • Real-world use cases to inspire how AI can drive innovation and competitive advantage, showcasing the art of the possible for your organization.

This is a must-read for directors, C-suite executives, and governance leaders committed to unlocking AI’s potential. Lead your organization with confidence, leveraging AI for growth while ensuring a solid governance foundation.

The Tech Audible: A Playbook for Entering the Tech Field

The Tech Audible: A Playbook for Entering the Tech Field

$28.99

Call the Audible and Lead Your Business into the Future!

Are you ready to transform your business into a tech-driven powerhouse? Whether you’re launching a new tech company or looking to leverage technology to grow your existing business, The Tech Audible delivers clear, actionable strategies to help you succeed.

Chase Minnifield—former NFL player and Forbes 30 Under 30 tech entrepreneur—shares the proven methods that helped him go from professional athlete to successful tech founder. This playbook simplifies the world of technology and equips you with step-by-step guidance to:

  • Quickly transition your business into a thriving tech venture
  • Create technology solutions that unlock new revenue streams
  • Secure funding and build a team that drives innovation
  • Overcome obstacles and scale your business with confidence

Packed with real-world examples and practical insights, The Tech Audible is designed for entrepreneurs at any level, even those new to tech. No matter your starting point, this book will help you start a tech company.

Achieving Productivity: 24 Essential Skills for High-Performing Teams

Achieving Productivity: 24 Essential Skills for High-Performing Teams

$31.99

Achieving Productivity: 24 Essential Skills for High-Performing Teams is a customizable learning and development program designed to help individuals and organizations thrive in today’s fast-changing global economy.

With disengaged workers, unfilled job positions, and many people living paycheck to paycheck, the modern workforce faces significant challenges. Only 23% of workers globally report being engaged at work, while millions of job openings remain unfilled due to a lack of available talent.

The program highlights the importance of adapting to rapid technological changes and emphasizes that success requires more than just technical (hard) or interpersonal (soft) skills. It introduces the concept of Essential Skills, which are critical for connecting and enhancing both hard and soft skills, promoting self-awareness, and helping individuals navigate and succeed in complex environments.

Achieving Productivity offers valuable insights for businesses of all sizes, non-profits, and government agencies, providing a pathway to develop human capital, boost employee engagement, and ensure long-term success amid ongoing disruptions.