Business Engineering and Service Design With Applications for Health Care Institutions

$21.99

This book presents an innovative approach to business design, known as Business Engineering, and its application to service offerings design in general. The approach is characterized by integrating many disciplines –Strategy, Business Models, Enterprise Architecture, Processes, Analytics, Information Systems, software and hardware technologies—in generating detailed business designs that are aligned with and make operational stakeholders interests. A hierarchical design methodology is presented, which allows managing the complexity of full enterprise design by starting with overall aggregated designs that are then detailed by hierarchical decomposition. Designs are based on Business, Architecture and Process Patterns that abstract and formalize the knowledge and experience generated from hundreds of business design cases in which the approach has been applied.
The book provides the foundations of Business Engineering, reviews several disciplines integrated within its methodology and presents plentiful evidence of its power by giving detailed real application cases, including very impressive results in private and public situations. In particular, a varied selection of cases of service design are described in detail, including design of the business structure, enterprise architecture, services configuration, resource planning processes and operating processes. In all the cases, solid empirical evidence is given about the benefits that can be generated by a well-founded design of services.

International Economics: Understanding the Forces of Globalization for Managers

$21.99

Today’s news media displays an intense fascination with the global economy–and for good reason. The degree of worldwide economic integration is unprecedented, and rising globalization has lifted living standards and reduced poverty. Foreign markets and new technologies continue to present opportunities for entrepreneurs and corporations. Still, economic shocks can spread across the world in minutes, impacting billions of lives. This book will help you learn about economics in everyday language, using little or no math, giving you better tools to interpret current events as well as long-term economic and political developments. Modern economics offers a powerful framework for understanding globalization, international trade, and economic growth. You may possess years of hands-on experience dealing with business cycles and foreign competitive pressures, but lack a solid grounding in economic concepts that shed light on the forces of globalization. This book is here to help.

Web Content: A Writer’s Guide

$21.99

The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you’ll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre–ads, articles, blogs, email blasts, newsletters, social media, or websites–must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful ‘how to’ guides covering the most commonly used genres.

Basics of Branding: A Practical Guide for Managers

$21.99

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

Developing Sustainable Supply Chains to Drive Value: Management Issues, Insights, Concepts, and Tools

$21.99

Academy of Management Best Book Award

Chosen as the Academy of Management’s “Book Of The Year” in 2015. Click here and go to page 23 to read about this award.

Whether you’re a professional or a student on the executive or MBA level with supply chain management courses, this book provides a multi-perspective approach to sustainability and value chains to allow understanding from a variety of disciplines and professional backgrounds. Some of the key features of this book include:

  • Short vignettes of important trends to start each chapter, along with relevant management issues;
  • evidence based management examples from leading multinational companies along with small and medium enterprises spanning supply chains; references to appropriate tools, emerging technology, and practices;
  • chapter Action Items and Audit Questions for the reader to take a deeper look at integration opportunities involved in sustainability and supply chain management;
  • an action learning approach to applying concepts and tools so that readers from any functional perspective will be able to see where they are in terms of their ability of implement and manage a sustainable supply chain including guidelines on how to move forward with the first supply chain sustainability initiative.

Teaching Anticorruption: Developing a Foundation for Business Integrity

$21.99

The movement in management education towards a more serious concern with how corruption can be tackled has occurred in reaction to highly publicized corporate scandals and instances of management misconduct. Widespread scandals have eroded public faith in companies and public authorities, as well as fueled legislative reactions such as the Sarbanes-Oxley and Dodd-Frank acts in the United States, and the recent UK Bribery Act.The movement in management education towards a more serious concern with how corruption can be tackled has occurred in reaction to highly publicized corporate scandals and instances of management misconduct. Widespread scandals have eroded public faith in companies and public authorities as well as fuelled legislative reactions such as the Sarbanes-Oxley and Dodd-Frank acts in the United States, not to forget the recent UK Bribery Act. Concomitantly, management scholars and educators have begun to question the assumptions underlying traditional management education, which in their view not only contributed to the recent financial and moral crisis but also failed to prepare students and executives for coping with the leadership challenges and ethical dilemmas that face any responsible manager in contemporary corporations. We believe that the statement ‘ a prepared mind favors ethical behavior’ carries some important truth to it and have therefore invited a group of world-class scholars with a diversity of backgrounds and perspectives to develop our thinking on how teaching in anti-corruption practices can be conducted today. How to teach anti-corruption in business schools and universities is not an area that has received much scholarly attention. Widely publicized corporate scandals have pushed public trust in business to an all-time low; and have raised the question about the role and effectiveness of university education in developing moral competencies among students -future business leaders. Our book is clearly a response to this situation. This book therefore sets out to develop an empirical and theoretical platform for rethinking business school curricula, with a specific view to understanding and meaningfully confronting the challenges of corruption of the second decade of the twenty-first century. In particular, the book will * offer examples of new tools, teaching methods and case studies for anti-corruption teaching * explore and discuss how particular approaches, such as Giving Voice to Values, may be used worldwide for teaching anticorruption * explore and discuss how curricula can be streamlined and rejuvenated in order to ensure a high level of integrity in the worlds of business

Educating for Values-Driven Leadership: Giving Voice to Values Across the Curriculum

$21.99

EFMD interviews author Mary Gentile for Global Focus Magazine — The Holy Grail: Educating for values-driven leadership across the curriculum and giving voice to values. Inside, Mary?explains how a new pedagogical model is helping to integrate values into the business education curriculum.
Despite four decades of good faith effort to teach ethics in business schools, you’ll still find today headlines about egregious excess and scandal. It becomes reasonable to ask why these efforts have not been working. Business faculty in ethics courses spend a lot of time teaching theories of ethical reasoning and analyzing those big, thorny dilemmas–triggering what one professor called ‘ethics fatigue.’ But what if faculty stopped focusing on ethical analysis and focused on a new curriculum–one that builds a conversation across the core curriculum (not only in ethics courses) and also provides the teaching aids for a new way of thinking about ethics education? This is where Giving Voice to Values (GVV) comes in–the GVV curriculum asks the question: ‘What if I were going to act on my values? What would I say and do? How could I be most effective?’
This book will help faculty across the business curriculum with examples, strategies, and assistance in applying the GVV approach. In addition to an introductory chapter, which explains the rationale and strategy behind GVV, there are twelve individual chapters by faculty from the major business functional areas and from faculty representing different geographic regions. The book is a useful guide for faculty from any business discipline on HOW to use the GVV approach in his or her teaching.

The Chinese Entrepreneurship Way: A Case Study Approach

$21.99

China is the second-largest economy in the world, and it stands poised to become the largest. China s geopolitical power is also developing at a stunning pace. It has been predicted that China will have more impact on the world over the next 20 years than any other country. The world order as we have known it is changing, and China is becoming its leader.
China is the second-largest economy in the world, and it stands poised to become the largest. China s geopolitical power is also developing at a stunning pace. It has been predicted that China will have more impact on the world over the next 20 years than any other country. The world order as we have known it is changing, and China is becoming its leader. But, contrary to the belief that China’s economic miracle is solely due to its government, the reality is that it has been fuelled by its people’s pent-up ambition and entrepreneurial spirit. Private-owned companies account for about 60 percent of the country’s gross domestic product (GDP) and about 75 percent of the country’s jobs. The real secret to the Chinese economy s outstanding development had most to do with the nature and attitude of the Chinese people. This book is about models of Chinese entrepreneurship. It tells the stories of fifteen women entrepreneurs, but dealing with them just as entrepreneurs. They have been chosen because in today’s China, women are closer to the junzi ideal of Confucius.
The book shows that Chinese entrepreneurs’ good performance is based on principles and values shaped over the millennia. It sheds light on the approaches and rationale of the entrepreneurial paths Chinese follow. A striking feature of Chinese entrepreneurs is how they all seem to go with the flow of things. So, they are not afraid to face risks or to start all over again. They do not panic when adversities arise, for they know that success will always follow adversity. For Chinese entrepreneurs the world is a place where anything is possible. This makes them creative and able to persevere, willing to try what for others may seem impossible or unrealistic. They are brimming with a unique inner strength, self-motivation and self-control. Chinese entrepreneurs have a tremendous emotional intelligence and are experts at generating new ideas and strategies. They regard their employees and the building of an internal corporate culture as the soul of their business. For them a crisis is an opportunity to improve and learn, to focus on working hard and being efficient today in order to succeed tomorrow. Chinese entrepreneurs operate in the Chinese Paradigm, a paradigm which overlaps very little with our Western paradigm. But, while the Chinese are very familiar with Western modes of business, we Westerners are unaware of how they operate. This book is aimed to shine some light on this.

Intercultural Communication for Managers

$21.99

People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential responsibility to a global environment–knowledge of the people, organizations, and companies you want to work with. Becoming acquainted and eventually immersed in the history, geography, values, traditions, taboos, mindset, prejudices, and legal systems of someone else is an essential step to successful relationships with people from other parts of the world. Knowledge of the culture and management practices of their company is the second step toward success–how they make decisions; how they organize; how they work together; how they view the outside world; how they tolerate risk; how they settle disagreements; how they run meetings; how they view time; how they demonstrate their mission and values. This book will detail all of that so that you can make yourself and your company a real success in a global world.

Social Entrepreneurship: From Issue to Viable Plan

$21.99

This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary for social venture success. It introduces a set of entrepreneurial tools designed for the unique set of challenges faced in selecting and designing social entrepreneurial ventures. With this book as a guide, you will develop a feasible venture concept and communicate it effectively. This book introduces concepts that frame new ways to approach information gathering and analysis for social entrepreneurial ideas. The book provides you guidance on: * how to move from heart-tugging issues to social entrepreneurial opportunities with high potential; * how to understand and assess the societal and policy environment in which the opportunity would be implemented; * how to analyze and select the best approaches for that circumstance; and * how to communicate the product or new approach to gain investors, grants, and community engagement