The Role of Legal Compliance in Sustainable Supply Chains, Operations, and Marketing

$21.99

Sustainability is a global megatrend with ramifications across all functional areas of business. This book addresses an underdeveloped topic in the field of sustainable business–the use of corporate resources dedicated to legal compliance. In order to comply with the law, supply chain, operations, and marketing professionals must know what the applicable legal frameworks are. In order to promote sustainable business, these same professionals must go beyond mere compliance with these laws. This book will assist you in both respects by (1) offering concise discussions of the primary legal frameworks governing the social, economic, and environmental dimensions of supply chain management, operations management, and marketing; and (2) making the business case for going beyond mere compliance with legal requirements. Written by an expert in environmental law and public policy, this book argues that companies that go beyond mere compliance with social, economic, and environmental safeguards inherent in legal regimes will capture greater benefits and incur fewer risks from their supply chain, operations, and marketing activities.

Marketing and Management Models: A Guide to Understanding and Using Business Models

$21.99

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

Profiting From Services and Solutions: What Product-Centric Firms Need to Know

$21.99

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework–the service infusion continuum–to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.

Communication Beyond Boundaries

$21.99

This handy book on intercultural communication is ideal for the busy executive, frequent international business traveler, expatriate, and student of international business communication. It offers insights into the finer nuances of intercultural communication and assists in decision making, problem solving, and adjusting to other cultures. Lucid and practical in its approach, the book is replete with numerous examples that illustrate business beyond boundaries. It goes beyond a mere laundry list approach to one that enumerates the underlying phenomena that characterize international meetings, presentations, and negotiations. It offers a unique South Asian perspective on cross-cultural communication and is a must-read for those preparing to sign international deals in the near future.

Lean Applications in Sales: How a Sales Manager Applied Lean Tools to Sales Processes and Exceeded His Goals

$21.99

Over the past decade, Lean methods and tools have helped manufacturing organizations improve their productivity levels significantly by focusing on data, systematic elimination of waste, and improvement of flow. Today many nonmanufacturing organizations are applying the powerful process improvement methods and tools employed with Lean techniques. This book illustrates Lean methods and tools applications applied to a full range of sales organizations and processes. By discussing these tools in various sales environments, sales team leaders can begin to understand how these methods and tools can be applied in their organizations. Through a unique and easy reading story of a frustrated sales team leader discovering the power of these tools, the authors present a compelling argument to begin using Lean in sales organizations; and illustrate the discovery, application, and transformation of sales processes. It’s the perfect book for sales managers, sales team leaders, and business education students.

Change Management for Sustainability

$21.99

Change management is a challenging and continuous process that requires a particular skill set for both leaders and managers. It is essential for leaders and change agents to understand and address the five most important questions: Why? What? Who? How? When? Inside, you’ll learn the concept of change management, its impact on the company’s business performance and sustainability, and the relevant issues associated with it. The author highlights the importance of sustainable development, including economic, environmental, and social elements and introduces different types of changes including planned, unplanned, incremental/marginal, transitional, and transformational ones. Various models of planned and unplanned changes are featured, including leaders as change agents; the concept of resistance, reasons, sources, and forms of resistance to change; definitions of values, attitudes, personalities, and perceptions of individuals; and how these determinants affect individuals’ behaviors, attitudes, and responses toward organizational change. Several organizational examples are provided throughout the book to illustrate how high-performance organizations grow their business.

Venture Capital in Asia: Investing in Emerging Countries

$21.99

This book is one of the first to analyze the development of private equity, to include venture capital and business angel investing in emerging Southeast Asian economies of Thailand, Philippines, Vietnam, Indonesia, and China. The author analyzes the investment strategies of both types of private equity investors who face significant challenges when investing in emerging economies lacking the legal and financial institutions needed to support effective private equity investing. With the author’s detailed field research in Southeast Asia, as well as recent private equity research in China, you’ll learn about investment strategies (whether you’re a venture capitalist or business angel) in emerging markets. This investment strategy is based on significant networking that is used to build social capital, in-depth due diligence, and hands-on post-investment monitoring.

Developing Successful Marketing Strategies

$21.99

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

The Intelligent International Negotiator

$21.99

In today’s business world, people negotiate every day, everywhere, using techniques learned from various books, experience, and education. Some are more culturally aware and others much less. Some forget that negotiation is, first of all, a human interaction. Some still think that negotiation rhymes with competition. If any of this sounds familiar to you, this book can help. Inside, the author presents strategies, stories, facts, and tools that intelligent international negotiators use in order to succeed in their negotiations worldwide. The unique integrative cross-cultural approach to negotiating will provide a different and innovative perception of what negotiating means today. It also provides the perfect approach to international negotiations from the perspective of an expert who has negotiated in international businesses around the world–more human, more pleasant, and more effective. The Intelligent International Negotiator is a ready-to- use book that you will read and digest very quickly, with inputs that you can employ immediately.