Editor

Naresh K. Malhotra

Naresh K. Malhotra

Editor for the Marketing Research Collection, Editor for the Marketing Strategy and Consumer Behavior Collection

Dr. Naresh K. Malhotra is Regents’ Professor (highest academic rank in the university system of Georgia), in the College of Management, Georgia Institute of Technology. He has been listed in Marquis Who’s Who in America continuously since its fifty-first edition in 1997, and in Who’s Who in the World since 2000. In 2005, he received the Academy of Marketing Science Outstanding Marketing Educator Award.

In an article by Wheatley and Wilson (1987 AMA Educators Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the Journal of Marketing Research during 1980 through 1985. He also holds the all-time record for the maximum number of publications in the Journal of Health Care Marketing. He is ranked number one based on publications in the Journal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995. He is also number one based on publications in JAMS during the 10-year period 1986 through 1995. In an editorial by Schlegelmilch [JIM 11(1), 2003], Dr. Malhotra was ranked number one based on publications in the International Marketing Review from 1992 to 2002. He is also ranked number one based on publications in the International Marketing Review since its inception (1983) to 2003 (Table V, IMR, 22(4) (2005)). He is also ranked number one based on publications in the International Marketing Review from 1996 to 2006 based on a study by Xu et al. published in the Asia Pacific Journal of Management (2008) 25: 189-207. In a landmark study by West et al. (2008) examining publications in the top four marketing journals (JMR, JM, JAMS, and JCR) over a 25-year period from 1977 to 2002, Professor Malhotra has three top-ten rankings: ranked number three based on publications in all the four journals combined, ranked number three based on publications in JMR, and ranked number one based on publications in JAMS.

He has published more than 100 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in statistics, management science, and psychology. He has received seven best-paper awards for articles published in the Journal of Marketing Research, Journal of Retailing, Journal of the Academy of Marketing Science, International Marketing Review (twice), Journal of International Marketing, and Journal of Consumer Research (finalist), and additional awards for best papers presented in national and international conferences.

He was chairperson of the Academy of Marketing Science Foundation, 1996 to 1998, was president of the Academy of Marketing Science, 1994 to 1996, and chairperson of the Board of Governors, 1990 to 1992. He is a distinguished fellow of the Academy and Fellow, Decision Sciences Institute. He is the founding editor of Review of Marketing Research. He has served as an associate editor of Decision Sciences for 18 years and has served as section editor of “Health Care Marketing Abstracts,” Journal of Health Care Marketing. He serves on the editorial board of eight journals, including Journal of Consumer Research. He serves or has served on the editorial boards of several journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and the Journal of the Academy of Marketing Science.

His book entitled Marketing Research: An Applied Orientation, fifth edition, was published by Prentice Hall in 2007. This book has been translated into Chinese, Spanish, Portuguese, Russian, French, Hungarian, Indonesian, and Japanese. In addition to these eight translations, this book also has several English-language editions, including North American, International, European, Indian, and Australian. The book has received widespread adoption at both the graduate and undergraduate levels, with more than 144 schools using it in the United States. His book, Basic Marketing Research: Application to Contemporary Issues, was first published by Prentice Hall in 2002. He is also the author of Fundamentals of Marketing Research, Six Volume Set, published by Sage, UK in 2007 and has authored other books on marketing and marketing research.

Dr. Malhotra has consulted for business, nonprofit, and government organizations in the United States and abroad, and has served as an expert witness in legal and regulatory proceedings. He has special expertise in data analysis and statistical methods. He is the winner of numerous awards and honors for research, teaching, and service to the profession, including the Academy of Marketing Science, Outstanding Marketing Teaching Excellence Award, 2003.

Dr. Malhotra is a member and deacon of First Baptist Church, Atlanta and is a Bible preacher and Sunday School teacher. He lives in the Atlanta area with his wife, Veena, and children Ruth and Paul. Click here to contact Dr. Malhotra.