EXPERT INSIGHTS
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Global Communications

The Accenture-Chameleon Strategy

Author : Pragyan Rath
Bio : Pragyan Rath is assistant professor of business ethics and communication group at the Indian Institute of Management Calcutta (IIMC). She has researched extensively on visual culture and is currently developing a new model for corporate communications, which she tentatively calls the “ekphrastic technology” (verbal representations of graphic designs).
ISBN : 9781631578595
Publish Date : 2017/5/30
Page Count : 20
Description :
This article helps redefine the global paradoxical situation of disruption vs. sustenance through the extraction of an innovative communication strategy from the microanalysis of the chameleon–Accenture print advertisement of 2010 within the macro-context of Woods–Accenture–Animal print advertisements.