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Data and Information Gathering

How to Write a Survey Questionnaire

Author : Steven A. Letovsky
Bio : Steve Letovsky is a market researcher. He has been teaching marketing research in the evenings for 30 years at McGill University, Montreal, Canada. He owns and operates LBC International Consulting Services, a management consulting company specializing in marketing research. He has a bachelor of science and a master of business association degrees, both earned at McGill.
ISBN : 9781947098558
Publish Date : 2017/8/24
Page Count : 10
Description :
It is easy to buy software or use rental software designed to program an online survey questionnaire, but nowhere are there instructions as to how to correctly prepare a survey questionnaire. This article takes you through a step-by-step process of how to design both the questions and their possible answers of an online survey questionnaire. The article describes how to create a flow such that the survey runs smooth and minimizes the respondent dropout rate, and it ends up with 10 steps that must be reviewed every time an online survey has been prepared.