EXPERT INSIGHTS
Expert Insights are short articles designed to provide readers with a professional “tune-up” no matter what your job might be…

Business and Professional Communication

Storytelling: How to Put the Story of Your Business into Words

Author : Keith Grinsted
Bio : Keith has been involved in social media since first becoming a member of the early business networking site Ecademy in 1999. Now with 13,500+ connections on LinkedIn, 5,000+ followers on Twitter, 2,000+ friends on Facebook, Keith also runs the largest charity-related group on LinkedIn—Charity UK—with 31,000+ members, and has a popular blog on Huffington Post UK. Keith teaches and mentors business people on how to make the most of social media in business by telling their story, or the story of their business. Keith has worked in many business sectors over the years and strongly believes far too many business people are unable to concisely tell their story, or that of their business.
ISBN : 9781947098565
Publish Date : 2017/10/4
Page Count : 8
Description :
This article considers storytelling and how important it is to you and your business. It provides some guidance on how you can tell a compelling story about you and your business.

Influencing Skills

Author : Christine Phillimore
Bio : Christine Phillimore, following a successful career education, became a freelance trainer. Focused and well read, she has worked in Uganda, Israel, and South Africa, as well as in England and Europe. Christine has delivered training courses in communication skills and business writing skills. Her clients include GSK, PIMCO, Addaction, the NHS, various universities, and the armed forces in the UK, US, and Germany.
ISBN : 9781631579127
Publish Date : 2017/9/15
Page Count : 10
Description :
Influencing is a skill often misunderstood and underestimated. This article looks at the characteristics of an effective influencer and the different styles that can be adopted to work successfully with different personalities. It stresses the importance of listening and using effective behavior, language, and positive approach to overcome resistance.

The Art and Science of Better Storytelling: And How it Will Make You Better at Your Job

Author : Joe Lipscombe
Bio : Joe is a journalist, editorial strategist, and writer. He began his career as a political reporter before moving into business and technology. Today, he is the Middle East’s first director of content for Memac Ogilvy & Mather, based in Dubai, UAE. He specializes in content marketing strategies for government entities, Fortune 500 companies, country branding, and other major global brands. He has a keen interest in the science of storytelling, and is team qualitative, not quantitative.
ISBN : 9781631577550
Publish Date : 2017/9/15
Page Count : 24
Description :
Through my years as a feature journalist, delving into the marketing, advertising, and public relations world, I’ve relied upon the power of storytelling. Despite the changing mediums, the fundamentals have stayed the same. What this has taught me is that storytelling is a truly universal tool, with value for any kind of professional. Studying storytelling allows people to better understand emotion, empathy, connection, speech, delivery, and effective impact. All of these are critical business tools.

A Quick Guide to Presenting to a Multinational Audience

Author : Sally Fagan
Bio : Sally Fagan is a linguist who started out in export sales, travelling extensively in Europe, South America and Africa. A change of direction brought her into training, which she has been doing for the last 20 years. She spent nearly 4 years in Singapore, during which time she was elected to the world board of the voluntary organization Junior Chamber International. She was assigned to the Australasian/South Pacific region and was required to make motivational presentations and speeches to international audiences on a regular basis. A particular highlight was training a client to win a World Public Speaking competition.
ISBN : 9781631578397
Publish Date : 2017/3/27
Page Count : 16
Description :
This article is for anyone who works for a multinational company or in the international field. Here are some thought-provoking ideas, which will not only improve your presentations but also your ability to communicate your message clearly in daily one-on-one conversations with overseas clients. This article will explain how and why much of your message may be lost even when your audience appears to speak brilliant English. Crucially, you will find out what to do about it!

Short Guide to Presentation Skills

Author : Croft, Chris
Bio : Christ Croft has an engineering degree from Cambridge and an MBA
ISBN : 9781631577345
Publish Date : 2017/1/26
Page Count : 8
Description :
How to plan and then present the perfect talk, to any size of audience. Presentations can be very important, for example they often form part of a job selection process, or they can be key moments in your career. Some people spend their lives avoiding presentations when they really don’t need to.

A to Z Guide to Dissertation and Thesis Writing

Author : Michael J. Hunt
Bio : Michael J. Hunt, the author of the A to Z Guide to Dissertation and Thesis Writing is a graduate of Keele University, Staffordshire, and is now an editor and novelist. He learned the editing craft while serving a printing apprenticeship many years ago, and he has had over ten years’ experience in editing essays, dissertations, and theses, mainly for ESL students and academics.
ISBN : 9781631578427
Publish Date : 2017/3/21
Page Count : 32
Description :
An easy-to-use Guide, copiously cross-referenced, for students looking for quick solutions to the difficulties that academic writing presents and for those who need to know how dissertations and theses are structured, how to prepare for them, what should be put into them, the best way to present them and the problems they’re likely to encounter when writing them. It will also be useful for academics seeking career advancement or wishing to submit articles to professional journals.

Learning to Love Presentations

Author : Christine Phillimore
Bio : Following a successful career as faculty head in the field of education, Christine Phillimore became a freelance trainer. Focused and well read, she has worked in Uganda, Israel, and South Africa as well as England and Europe. Christine has delivered training courses in communication skills and business writing skills. Her clients include GSK, PIMCO, Addaction, the Civil Service, NHS, various universities, and the armed forces.
ISBN : 9781631578212
Publish Date : 2017/3/21
Page Count : 8
Description :
Speaking in public is one of the aspects of business life people fear the most. This article covers basic features of making an effective presentation such as how to take the first steps in preparation, both mental and physical. It looks at structuring a presentation, how to handle a question and answer session, including dealing with difficult questioners. Coping with nerves, correct breathing, vocal vitality, and developing confidence are included.

Presentation Checklist for Managers

Author : Surti, Jay
Bio : Former city lawyer with 17 years experience of the corporate world, NLP Trainer, Guest Lecturer at Manchester Business School, Contributor to Women in Banking and Finance Magazine and currently a Judge and Mentor for Mass Challenge UK (London’s largest accelerator for start-ups).
ISBN : 9781631576942
Publish Date : 2016/12/13
Page Count : 18
Description :
This is a concise checklist of all the key aspects of designing and confidently delivering a presentation to any size of audience. Packed with practical content in bite-sized chunks that is easy to dip into as and when needed. Anyone in a leadership or management role has to present information and get buy in from a variety of audiences – whether that is from the Board or prospective clients in a pitch situation. This short guide covers the key steps in ensuring you make an impact.

Stand and Deliver: Taking Your Presentations to the Next Level

Author : Barker, Alan
Bio : Managing Director, Kairos Training Limited
ISBN : 9781631577109
Publish Date : 2017/2/2
Page Count : 14
Description :
You make presentations regularly. They’re good. But you know they could be better. In the post-PowerPoint era, audiences are responding in new ways. Attention spans are shifting. Social media are introducing challenging new forms of interaction. How do you take your skills to the next level? How to make your presentation smarter, bolder, and more compelling? Help is at hand, not just from the latest research findings but also from a long tradition of knowledge and practice that remains as relevant now as it has been for centuries. This pocket guide will help you address your audience’s expectations, take command of the moment and deliver presentations that engage, influence and inspire.

Thinking Under Pressure: How to Communicate Substance with Style

Author : Barker, Alan
Bio : Managing Director, Kairos Training Limited
ISBN : 9781631576409
Publish Date : 2016/12/13
Page Count : 12
Description :
Thinking on your feet is a highly coveted skill. If you can articulate your ideas without having to prepare, you’ll gain a reputation for being confident, persuasive and trustworthy. But thinking on the spot can be tough. If stress shuts down the connectivity in your brain, you’ll become – literally – lost for words. The key to success is being able to draw on a menu of techniques that help you to communicate briefly, clearly and with impact. This pocket guide offers top tips and guidance that will help you manage pressure, express your thoughts well and bring your ideas vividly to life.

Tough Conversations: From Conflict to Collaboration

Author : Barker, Alan
Bio : Managing Director, Kairos Training Limited
ISBN : 9781631577116
Publish Date : 2017/2/2
Page Count : 12
Description :
At some point in your career as a manager, you’ll have to hold a tough conversation. It goes with the territory. And the toughest thing about tough conversations is that they’re unpredictable. To misquote Tolstoy: all happy conversations are alike; all tough conversations are tough in their own way. We don’t understand what’s going on; emotion is clouding our judgement; and we face the prospect of conflict. All too often, our responses to tough conversations serve only to make them tougher. But it needn’t be that way. This pocket guide offers a set of powerful techniques that can clear the fog of uncertainty, calm emotion and transform conflict into collaboration.