Elizabeth Minton

Elizabeth Minton is a senior PhD student in Marketing at the University of Oregon who has conducted research and presented papers on the influence of religion on consumer decision making across the globe. She has presented papers at the Association for Consumer Psychology Conference on Sustainability in Eugene, Oregon, the Religion as Brands conference in Lausanne, Switzerland, and the International Conference on Business and Sustainability in Portland, Oregon, specifically in the area of religion’s influence on purchasing sustainable products and participating in sustainable behaviors.
She has reviewed books relating to religion and marketing including a review of the book, The Church and New Media: Blogging Converts, Online Activists, and Bishops who Tweet, which is published in the Journal of Religion and Popular Culture. She has also consulted with businesses interested in targeting specific religious affiliations.

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