Dr. Lidija Polutnik is a professor and Chair of the Economics Division at Babson College in Boston, MA. Dr. Polutnik has done research and consulted in the area of pricing, revenue management, and strategic cost management. Her research in this area is based on the analysis of the relationship between the firm’s costs and customers’ value and the influence of this relationship on the firm’s profit. Dr. Polutnik also conducts research in public finance and is focused on the role institutions play in market economies and specifically in countries in transition. Dr. Polutnik’s work has been published in numerous academic journals and books including The European Accounting Review, Advances in Management Accounting, Journal of Cost Management, Journal of Corporate Accounting and Finance, Industrial Relations Journal, and Comparative Economic Studies Journal. Dr. Polutnik has extensive consulting and executive teaching experience in the United States and in multinational companies in the area of tactical and strategic pricing, customer value analysis, and value creation model. She regularly teaches at the Executive MBA of Alma Graduate School at the University of Bologna, Italy.