Starting Your Business

$21.99

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant ‘tales from the trenches’ to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.

Description

About the Author(s)

Sanjyot P. Dunung

Sanjyot Dunung is president of Atma Global, a publisher of innovative educational products for the corporate, higher education and k-12 markets. The company’s mission is to create engaging, best-of-cl…

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Additional information

Pub Date

June 8, 2010

Pages

125

ISBN

9781606491355

Print Price

$21.99

EISBN

9781606491362

EBook Price

$6.99