Yassi Moghaddam, MBA, MSc, is the executive director of International Society of Service Innovation Professionals, a non-profit organization that has partnered with IBM, Cisco, GE, and JST to promote people-centered innovation. Yassi has 25 years of service and product innovation experience with Fortune 500 companies like VMWare, Cisco, Northeastern University, Wells Fargo, EMC, and New Venture Partners. She holds an MBA from Columbia University, a MS in electrical engineering from Georgia Institute of Technology, and BS in EE from University of Oklahoma.View other books by this author.