Haluk Demirkan is a Milgard professor of service innovation and business analytics at the Milgard School of Business, UW-Tacoma, and a board of director of International Society of Service Innovation Professionals. He has a PhD in information systems and operations management from the University of Florida. With 150+ publications, he has a global leadership in analytics and service innovation with cognitive computing and service-oriented technology. He has 20+ years experience advising 40+ Fortune 500 companies like IBM, GE, Cisco, HP, Intel, and American Express.View other books by this author.