Marketing Strategy

#Share: How to Mobilize Social Word of Mouth (sWOM)

#Share: How to Mobilize Social Word of Mouth (sWOM)
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/11/2017

Natalie T. Wood and Caroline K. Muñoz

The purpose of this book is to examine the influence of social word of mouth (sWOM) and provide guidance on how to operationalize its growing power.

Transformational Sales Negotiation: How to Make a Difference With and For the Customer

Transformational Sales Negotiation
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
01/11/2017

Joël Le Bon

Transformational Sales Negotiation is the ability to lead customer change through the salesperson's own personal equity, combined with the faculty to understand the customer's situational compromise, as well as a means to implement selling techniques that incorporate negotiation methods.

Designing Service Processes to Unlock Value, Second Edition

Designing Service Processes to Unlock Value, Second Edition
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
10/21/2016

Joy Field

This second edition includes new and updated examples of technology-enabled innovations that provide unprecedented flexibility in service process design and continue to transform how service providers and customers co-produce services. At the same time, readers will see how these innovations can have important—and sometimes surprising—impacts on the nature of the benefit and cost tradeoffs and synergies that determine value Co-Creation.

FairPay: Adaptively Win-Win Customer Relationships

FairPay: Adaptively Win-Win Customer Relationships
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
09/19/2016

Richard Reisman

This compelling book explains how a radical shift in how we set prices can help enterprises become more customer focused. It promises to transform business by providing a new operational dynamic for maximizing customer lifetime value.”--Professor Adrian Payne, University of New South Wales Business School

Email Marketing in a Digital World: The Basics and Beyond

Email Marketing in a Digital World: The Basics and Beyond
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
12/25/2015

Richard C. Hanna, Scott D. Swain, and Jason Smith

This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners.

Fostering Brand Community Through Social Media

Fostering Brand Community Through Social Media
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/22/2016

William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media.

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
11/30/2015

Esther Swilley

The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce.

A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations

A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
08/28/2015

Massimo Parravicini

The purpose of the book is to provide a guide to sales management, with the ambition to offer help in managing sales strategy and operations

Key Account Management: Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers

Key Account Management
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
04/30/2015

Joël Le Bon and Carl Herman

This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts.

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
03/05/2015

Claus Ebster and Marion Garaus

In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time.

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