Marketing Strategy

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice.

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business!

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development.

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map™, a simple visual diagram of how brands function throughout an organization.

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands.

The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation.

There are very few reliable sources of information how to turn a niche idea into a strategy that companies may use in their long term activities to be able to compete in a turbulent market environment. This book addresses how to use the Niche concept as a strategy.