Corporate Communication

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

A Professional and Practitioner's Guide to Public Relations Research
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
01/31/2017

David Michaelson and Donald W. Stacks

As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Deconstructing Management Maxims, Volume II: A Critical Examination of Conventional Business Wisdom

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/14/2017

Kevin Wayne

A contrarian challenge to the status quo, this book vigorously champions healthy skepticism in management theory and practice

Deconstructing Management Maxims, Volume I: A Critical Examination of Conventional Business Wisdom

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/14/2017

Kevin Wayne

A contrarian challenge to the status quo, this book vigorously champions healthy skepticism in management theory and practice

Excellence in Internal Communication Management

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
12/31/2016

Rita Linjuan Men and Shannon A. Bowen

This book is a deep, rewarding dive into one of the thorniest challenges confronting organizations today—how to create and sustain effective internal communications in a dynamic, fast-changing and increasingly uneasy global world…It’s a terrific resource for professionals hunting best practices and data-backed strategies and tactics to enhance internal communications, and for academics seeking theoretical explanations, measurement approaches and validated survey questions for internal communications research. It belongs on the must-have list.” —Bruce K. Berger, PhD, Professor Emeritus, University of Alabama, and former CCO, Whirlpool Corporation

Managerial Communication for the Arabian Gulf

 Managerial Communication for the Arabian Gulf
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
04/21/2016

Valerie Priscilla Goby, Catherine Nickerson, and Chrysi Rapanta

Managers and students will understand the special differences entailed in the business communication process in the Arabian Gulf area and learn how to apply that knowledge to the real world after reading this book.

Lean Communication: Applications for Continuous Process Improvement

Lean Communication: Applications for Continuous Process Improvement
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
08/13/2015

Sam Yankelevitch and Claire F. Kuhl

This book demonstrates how to use Lean methodologies to uncover and reduce waste in the communication processes of today's global organizations.

Presentation Skills: Educate, Inspire, and Engage Your Audience

Presentation Skills: Educate, Inspire, and Engage Your Audience
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
08/27/2015

Michael Weiss

The purpose of this book is to inspire you to take the next step in your presentation skills and practice.

The ART of Responsible Communication: Leading with Values Every Day

The ART of Responsible Communication: Leading With Values Every Day
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
12/18/2014

David L. Remund

This book provides leaders with detailed guidance on how to efficiently and responsibly handle the many communication demands facing them in today's fast-paced environment.

Leadership Communication:How Leaders Communicate and How Communicators Lead in Today's Global Enterprise

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
09/01/2014

E. Bruce Harrison
Judith Muhlberg

This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today's corporation.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
07/03/2014

David Michaelson and Donald W. Stacks

To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation.

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