Digital and Social Media Marketing and Advertising

#Share: How to Mobilize Social Word of Mouth (sWOM)

#Share: How to Mobilize Social Word of Mouth (sWOM)
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/14/2017

Natalie T. Wood and Caroline K. Muñoz

The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines.

R u #SoLoMo ready? Consumers and Brands in the Digital Era

R u #SoLoMo ready? Consumers and Brands in the Digital Era
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
01/29/2016

Stavros Papakonstantinidis, Athanasios Poulis, Prokopis Theodoridis

This book introduces the rising trend of SoMoLo consumers. Consumers are moving between channels and platforms, and that is why marketers are finding it so difficult to implement an integrated marketing strategy.
SoMoLo consumers have three basic characteristics; SOcial media engagement, phone MObility and need for LOcal findability.
The target audiences of the book are marketing practitioners, digital marketing consultants, entrepreneurs and PR executives.

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
01/29/2016

Emi Moriuchi

The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of consumer-generated content and how it is beneficial for their marketing plan.

Email Marketing in a Digital World: The Basics and Beyond

Email Marketing in a Digital World: The Basics and Beyond
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
12/25/2015

Richard C. Hanna, Scott D. Swain, and Jason Smith

This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners.

Fostering Brand Community Through Social Media

Fostering Brand Community Through Social Media
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/22/2016

William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media.

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
11/30/2015

Esther Swilley

The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce.

Presentation Skills: Educate, Inspire, and Engage Your Audience

Presentation Skills: Educate, Inspire, and Engage Your Audience
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
08/27/2015

Michael Weiss

The purpose of this book is to inspire you to take the next step in your presentation skills and practice.

Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value

Corporate Branding in Facebook Fan Pages
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
05/01/2015

Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira

This book is a result of four years of research, in which we analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.

Social Content Marketing for Entrepreneurs

Social Content Marketing for Entrepreneurs
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
12/30/2014

James M. Barry

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads.

Using and Managing Online Communities

Using and Managing Online Communities
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
08/29/2015

Edward Boon

This book discusses how companies can develop relationships with the right online communities, start utilizing them as sources of information and innovation, and what they can do to manage and further engage with these communities.

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