Public Relations

Fundamentals of Writing for Marketing and Public Relations

Fundamentals of Writing for Marketing and Public Relations
Print Price: 
$27.00
In Stock: 
12/01/2010

Janet Mizrahi

A Guide to Writing Marketing and Public Relations Materials contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.

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A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
Print Price: 
$32.95
In Stock: 
06/24/2010

Don Stacks and David Michaelson

Winner of the 2011 National Communication Association PRIDE Best Textbook Award, given by the PR Division.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated.

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An Overview of the Public Relations Function

An Overview of the Public Relations Function cover
Print Price: 
$29.95
In Stock: 
04/30/2010

Shannon A. Bowen, Brad Rawlins and Thomas Martin

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.

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Managing Investor Relations: Strategies for Effective Communication

Print Price: 
$27.00
In Stock: 
06/24/2010

Alexander Laskin

This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services.

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