2010 Digital Library

This latest book by Stella Minahan and Pat Huddleston pairs two new experts who take a more global perspective and offers a more academic review of the findings in light of the scholarly research on the topic—a better understanding of the most powerful economic force in the retail industry.

A Guide to Writing Marketing and Public Relations Materials contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.

This book is intended to provide templates for ethical decision making within a globalized commercial arena.

Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation.